Product Manager -NPS & NCD

Job Description – Product Manager

About the Role

The Product Manager will be responsible for driving the growth, adoption, and operational excellence of the organization's products. The role will focus on end-to-end product lifecycle management, including product training, system integration, marketing initiatives, market intelligence, compliance adherence, and stakeholder management to ensure successful product performance and business growth.

Responsibilities

Product Strategy & Management

• Manage the complete product lifecycle from conceptualization to launch and post-launch performance monitoring.
• Develop and execute product growth strategies aligned with organizational objectives.
• Monitor product performance, customer adoption, and profitability metrics.
• Identify opportunities for product enhancement and new product development.

Product Training & Capability Building

• Design and implement comprehensive product training programs for CSE / BM, GLFH, Wealth RM, Forex Team, BDO etc.
• Develop training materials, product manuals, FAQs, and knowledge repositories.

System Integration & Process Automation

• Collaborate with Technology, Operations, and Digital teams to ensure seamless product integration across platforms and channels.
• Define business requirements and coordinate UAT for new product features and enhancements.
• Drive automation initiatives to improve customer experience and operational efficiency.
• Ensure smooth implementation of product-related system developments and upgrades.

Marketing Campaigns & Product Promotion

• Work along with Marketing and Sales teams to conceptualize and execute product marketing campaigns.
• Develop product positioning, value propositions, sales collateral, and promotional content.
• Monitor campaign effectiveness and recommend optimization strategies.
• Support digital, branch, partner, and field-force-led campaigns to maximize product penetration.

Market Research & Competitive Intelligence

• Track industry trends, regulatory developments, customer preferences, and competitor activities.
• Conduct market research to identify emerging opportunities and potential risks.
• Prepare periodic market intelligence reports and actionable recommendations for management.
• Benchmark product performance against industry standards and competitors.

Compliance & Governance

• Ensure all product processes, communications, and documentation comply with applicable regulatory requirements and internal policies.
• Coordinate with Compliance, Legal, Risk, and Audit teams periodically and reviews.
• Maintain product-related regulatory records, approvals, and documentation.
• Monitor regulatory changes and implement necessary product modifications.

Stakeholder Management

• Act as a central point of coordination between Business, Sales, Operations, Technology, Compliance, Marketing, and External Partners.
• Drive cross-functional collaboration to achieve product objectives.
• Present product performance updates, business insights, and strategic recommendations to senior management.

Qualifications

• MBA/PGDM in Marketing, Finance, Business Management, or related discipline.
• 4+ years in Product Management.

Required Skills

• Product management expertise.
• Strong analytical skills.
• Excellent communication and presentation skills.

Preferred Skills

• Experience in digital product management.
• Familiarity with market research tools.