Product Manager- Mutual Funds

Role Purpose

Owns the end-to-end mutual fund experience on both mobile app and website from discovery and first SIP to long-term portfolio growth and exits. This role is responsible for turning mutual funds into a flagship wealth product for the platform, with a clean, trustworthy, and habit-forming experience across every user journey.

Key Ownership Areas

The Product Manager – Mutual Funds will directly own the following product surfaces and journeys

across mobile app and web:

• Discovery & Research — Fund discovery, categorisation, ratings, comparisons, curated collections, and New Fund Offers (NFOs)

• Transaction Journeys — Lump-sum, SIP setup, SIP modifications, step-up SIP, STP, SWP, switch, and redemption flows

• Onboarding & Mandates — MF-specific KYC, FATCA declaration, nominee registration, and bank mandate / e-NACH setup

• Goals & Portfolios — Goal-based investing, recommended baskets, and model portfolios for long- term wealth creation

• Holdings & Reporting — MF holdings, XIRR, absolute and category-relative returns, capital-gains statements, and tax-loss harvesting insights

• Partner Integrations — RTA integrations with CAMS and KFintech, exchange MF platforms (BSE

StAR MF / NSE MFSS), and AMFI data feeds

Core Responsibilities:

Cross-Platform Product Ownership

• Own the MF roadmap across mobile (iOS, Android) and web, ensuring parity where it matters and

platform-native experiences where it counts

• Define the end-to-end information architecture for mutual funds — discovery, fund detail, transaction, holdings, and reports

• Partner with design to craft a consistent visual and interaction language for fund data across

surfaces Journey Design & Conversion

• Design seamless first-SIP and first-lumpsum journeys that minimise drop-offs between intent and

execution

• Simplify complex MF concepts

• Build re-engagement journeys for SIP pause, resume, top-up, and renewal; own the full SIP

lifecycle, not just setup

• Drive discovery through curated collections, themes, ratings, and personalized recommendations

based on goals and risk profile

Partner & Regulatory Coordination

• Work with RTAs (CAMS, KFintech), exchange MF platforms (BSE StAR MF / NSE MFSS), AMCs, and

AMFI data providers for order execution and data accuracy

• Ensure compliance with SEBI MF regulations, AMFI guidelines, KYC/FATCA norms, and distributor vs RIA positioning

• Coordinate with compliance and legal teams on product disclosures, risk communication, and

scheme-document handling

Data, Reconciliation & Reporting

• Own reconciliation of MF orders, folios, units, and NAVs between the platform, RTAs, and AMCs

• Design holdings, XIRR, and capital-gains reporting that is audit-grade and easy for end-users and

CAs to consume

• Partner with data and analytics teams to surface portfolio insights — asset allocation drift, under-

performers, goal shortfalls, tax-harvesting opportunities

Engagement & Long-Term Value

• Drive SIP book growth, folio additions, and long-term AUM — not just first-transaction conversion

• Build habits around monthly reviews, annual summaries, and goal tracking to keep MF investors

engaged beyond the first SIP

• Benchmark MF experiences against leading Indian

Candidate Profile

Experience

• 4–8 years of Product Management experience, with at least 2 years in mutual funds, wealth-tech,

broking, or adjacent fintech

• Hands-on ownership of MF or SIP journeys — discovery, transaction, portfolio, or reporting — on

either mobile or web, ideally both

• Prior exposure to RTA integrations (CAMS, KFintech) and exchange MF platforms (BSE StAR MF /

NSE MFSS) strongly preferred

• Demonstrated impact on SIP setup conversion, folio growth, AUM, or long-term retention in a

comparable role

Skills & Attributes

• Strong understanding of the Indian mutual fund ecosystem — AMCs, RTAs, AMFI, SEBI

categorisation (equity / debt / hybrid / index / ETF / international), direct vs regular, and distributor

economics

• Fluency with MF concepts — NAV, AUM, expense ratio, exit load, XIRR, risk-o-meter, capital gains

(STCG / LTCG, equity vs debt, Section 112A)

• Comfort with data — SQL, analytics dashboards, funnel analysis, cohort analysis, and reconciliation logic

• Strong product sense for simplifying dense financial information into clear, trustworthy experiences

• Ability to work cross-functionally with engineering, design, compliance, ops, finance, and external

partners (AMCs, RTAs, exchanges)

• Clear written and verbal communication; able to translate