Product Manager - Mobile App

Role Overview :

We are looking for a Mobile App Product Manager to own and scale The Sleep Company's Android & iOS apps. This role will drive app-led growth, conversion, retention, and engagement, working closely with growth, tech, design, CRM, and business teams.

You will be responsible for end-to-end product ownership from discovery and roadmap to execution, measurement, and iteration.

Key Responsibilities :

Product Ownership & Strategy

• Own the mobile app product roadmap aligned to business goals (GMV, conversion, repeat, LTV).
• Define clear success metrics (North Star, input vs output metrics).
• Identify opportunities to shift users from web/marketplace to app and increase app stickiness.

Growth & Conversion

• Drive app conversion rate optimization across PDP, PLP, checkout, login, and payment flows.
• Partner with performance, retention, and CRM teams on:
• App-only offers
• Personalization
• Push, in-app, WhatsApp deep links
• Own experimentation (A/B tests) with fast learning loops.

User Experience & Engagement

• Improve first-time user experience (FTUE) and onboarding.
• Build features to improve repeat rate, frequency, and app MAU/DAU.
• Work closely with design to ensure high-quality UX aligned to brand standards.

Execution & Delivery

• Translate business problems into PRDs, user stories, and acceptance criteria.
• Work with engineering teams to ensure on-time, high-quality delivery.
• Manage trade-offs between speed, quality, and tech debt.

Analytics & Insights

• Deeply analyze user behavior using tools like Firebase, GA, Mixpanel, Clevertap (or equivalent).
• Monitor funnels, cohorts, feature adoption, crashes, and performance metrics.
• Drive decisions using data, not opinions.

Stakeholder Management

• Act as the single owner for the mobile app across business, tech, growth, and operations.
• Communicate roadmap, priorities, and outcomes clearly to leadership.

What Success Looks Like (12 Months) :

• Improved repeat purchase rate and app retention cohorts.
• Faster experimentation and cleaner release cycles.
• App becomes a core growth and retention lever, not just a channel.

Required Skills & Experience :

• 4–7 years of Product Management experience (consumer tech / D2C strongly preferred).
• Strong understanding of mobile app funnels and growth levers.
• Hands-on experience with:
• App analytics
• A/B testing
• Feature experimentation
• Ability to balance business outcomes with user experience.
• Excellent communication and stakeholder management skills.