Product Manager - Marketing Tech

Role Overview:

Seeking a Dynamic Product Manager for a Marketing-tech platform based out of Bengaluru.

Job Responsibilities:

Product Strategy & Roadmap:

- Define and execute the product roadmap for ad monetisation, focusing on revenue optimisation and yield management.

Monetization Optimization:

- Identify and implement strategies to improve ad inventory monetisation, including header bidding, real-time bidding (RTB), and direct-sold campaigns.

Cross-functional Collaboration:

- Work closely with engineering, customer success, sales, and marketing teams to build scalable and effective ad monetisation products.

Performance Analysis:

- Leverage data analytics to monitor key revenue and performance metrics, optimising ad placements and demand sources.

Market & Competitive Analysis:

- Stay up to date with industry trends, competitor offerings, and regulatory changes (e.g., GDPR, CCPA) that impact ad revenue.

Partnerships & Integrations:

- Collaborate with DSPs, SSPs, ad exchanges, and third-party vendors to enhance monetisation opportunities.

Job Requirements:

- 4-8 years of experience in product management, preferably in AdTech or digital advertising domains.

- Strong understanding of programmatic advertising, ad serving, and real-time bidding (RTB) technologies.

- Knowledge of demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, and header bidding solutions.

- Familiarity with ad monetisation metrics such as CPM, CPC, CTR, fill rate, and viewability.

- Hands-on experience working with ad tech tools, including Google Ad Manager, Prebid, OpenRTB, or similar.

- Proficiency in data-driven decision-making, using SQL, Excel, or analytics tools (Google Analytics, Looker, Tableau, etc.).

- Excellent stakeholder management and ability to communicate technical concepts to non-technical audiences.

- Strong problem-solving and analytical skills, with a focus on optimising.