Product Manager - Improved Paddy/Paddy

Intrested candidate can applu here or send your updated resume to [email removed]

Role & Responsibilities

• Develop and execute comprehensive crop business strategies by identifying geographical expansion opportunities, crop shifts, market trends, policy developments, value-chain dynamics, competitive intelligence, and emerging farmer needs.
• Drive crop portfolio growth through strategic planning, market development initiatives, demand generation campaigns, and collaboration with key stakeholders across the agricultural value chain.
• Lead product portfolio management, including product positioning, lifecycle management, brand strategy, and go-to-market execution to maximize market penetration and profitability.
• Design and implement new product introduction (NPI) strategies by partnering with cross-functional teams across R&D, production, sales, and marketing to ensure successful product commercialization and market adoption.
• Develop compelling product positioning, communication frameworks, packaging concepts, and test-marketing programs to strengthen product differentiation and customer acceptance.
• Establish pricing strategies and channel incentive programs aligned with profitability objectives, market dynamics, competitor benchmarks, and farmer value perception.
• Monitor market trends, customer feedback, competitor activities, and product performance to support data-driven decision-making and continuous portfolio optimization.
• Facilitate effective channel engagement by developing sales promotion schemes, strengthening distributor partnerships, and enhancing market reach.
• Conduct market research and generate actionable insights to identify growth opportunities, assess brand performance, and support strategic business planning.
• Deliver crop and product training programs for sales teams, channel partners, and field personnel to improve technical knowledge, product advocacy, and market execution.
• Collaborate closely with internal and external stakeholders to drive business objectives, strengthen market presence, and ensure sustainable growth of the crop portfolio.

Preferred Candidate Profile

• Proven experience in crop portfolio management, product management, marketing, or business development within the seed, agriculture, or allied agribusiness sector.
• Strong understanding of crop ecosystems, farmer behavior, market dynamics, value-chain stakeholders, and competitive landscapes.
• Demonstrated expertise in product lifecycle management, new product commercialization, pricing strategy, and market development.
• Experience in market intelligence, demand forecasting, geographical expansion planning, and strategic business growth initiatives.
• Strong analytical, commercial, and problem-solving capabilities with the ability to convert market insights into actionable business strategies.
• Excellent stakeholder management and cross-functional collaboration skills with the ability to influence diverse teams and partners.
• Effective communication, presentation, and training skills with the ability to engage technical and commercial audiences.
• Self-driven professional with strong project management capabilities, leadership orientation, and a passion for agriculture and farmer-centric innovation.

Key Competencies

• Strategic Thinking & Business Planning
• Product Portfolio & Lifecycle Management
• Market Intelligence & Competitive Analysis
• Pricing & Commercial Excellence
• New Product Development & Commercialization
• Stakeholder Management & Collaboration
• Leadership & Team Development
• Project Management & Execution
• Market Research & Consumer Insights
• Passion for Agriculture & Customer Success