Product Manager Growth

About Emeritus Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments around the world. It does this by collaborating with more than 80 top-tier universities across the United States, Europe, Latin America, Southeast Asia, India and China. Emeritus’ short courses, degree programs, professional certificates, and senior executive programs help individuals learn new skills and transform their lives, companies and organizations. Its unique model of state-of-the-art technology, curriculum innovation, and hands-on instruction from senior faculty, mentors and coaches has educated more than 300,000 individuals across 80+ countries. Founded in 2015, Emeritus, part of Eruditus Group, has more than 1,800 employees globally and offices in Mumbai, New Delhi, Shanghai, Singapore, Palo Alto, Mexico City, New York, Boston, London, and Dubai. The company is backed by prominent investors including Accel, SoftBank Vision Fund 2, the Chan Zuckerberg Initiative, Leeds Illuminate, Prosus Ventures, Sequoia Capital India, and Bertelsmann.

About the Role We are seeking a data-driven and experimentation-focused Product Manager – Growth to drive conversion optimization and user engagement across our digital experiences. This role requires an entrepreneurial mindset with a deep focus on improving web and mobile funnels, enhancing user interactions, and scaling impact through systematic experimentation and data-led decision making. The ideal candidate combines strong product sense, analytical rigor, and cross-functional collaboration skills to optimize user journeys end-to-end, from landing pages to lead engagement touchpoints, while bringing a scalable, frameworks-first approach to growth initiatives.

Key Responsibilities

• Own the end-to-end product lifecycle across our digital surfaces, from opportunity identification and hypothesis generation to experiment implementation and performance tracking.
• Identify and unlock opportunities to improve conversion rates across the funnel, with sharp focus on drop-off points and engagement metrics.
• Drive mobile-first optimization, ensuring performance, experience, and usability for a large base of mobile users.
• Optimize and evolve all major web touchpoints, including Landing pages (pure and campaign-driven)/ Category and product discovery pages/ Microsites and sub-domain journeys
• Elevate lead engagement and conversion mechanisms, such as Chatbots and conversational flows/ Advisor connectivity and lead response models/ Page-level engagement elements and CTAs/ WhatsApp-based user journeys and conversational engagement integrations
• Leverage CRM and outreach platforms (e.g., Salesforce) to design, execute, and optimize customer lifecycle journeys, lead nurturing flows, and re-engagement campaigns.
• Identify opportunities to implement AI-led and automation-driven workflows (including Agentic AI use cases) to improve personalization, reduce manual intervention, and scale growth initiatives.
• Lead the design of scalable systems and frameworks to avoid ad hoc or one-off implementations and enable faster iteration across teams.
• Establish and embed an experimentation culture by building frameworks for A/B testing and controlled rollouts across Conversion rate optimization/ Layouts, content hierarchy, and messaging/ CTA placements and journey orchestration
• Collaborate cross-functionally with design, marketing, growth, revenue and engineering teams to execute growth initiatives and drive measurable business impact.
• Use data as the primary driver of decision-making, defining success metrics, setting up analytics instrumentation, and continuously iterating based on performance trends.
• Bring a structured approach to prioritization and roadmap development, balancing quick wins with scalable, long-term initiatives.

Required Skills and Qualifications

• 5–10 years of Product Management experience, preferably in growth, funnel optimization, or digital conversion roles.
• Proven track record of driving measurable improvements in conversion, engagement, or retention metrics.
• Strong hands-on experience with CRM and outreach tools (e.g., Salesforce) for lifecycle management, lead tracking, and campaign optimization.
• Deep understanding of web and mobile UX, including frameworks for testing and iterative enhancement.
• Familiarity with Agentic AI concepts and experience leveraging automation-driven workflows for personalization, customer engagement, or operational efficiency.
• Working knowledge of WhatsApp-based engagement platforms and integrations (e.g., WhatsApp Business APIs) for conversational journeys and lead conversion.
• Deep understanding of web and mobile UX, including frameworks for testing and iterative enhancement.
• Experience with A/B testing tools (e.g. Optimizely, VWO) and analytics tools (e.g., Mixpanel, GA4).
• Comfortable working across web CMS environments, marketing technologies, and CRM tools.
• Strong collaboration skills with cross-functional teams - engineering, design, marketing, data/analytics, and revenue.
• Analytical mindset with the ability to translate insights into actionable hypotheses and experiments.
• Excellent stakeholder management and communication skills, with experience influencing strategy and execution across teams.
• Strong bias for action, ownership, and measurable outcomes.
• MBA or advanced degree preferred, though not mandatory for candidates with exceptional experience in growth or product optimization. Emeritus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

In press:

• https://inc42\.com/buzz/edtech\-startup\-eruditus\-fy23\-revenue\-crosses\-inr\-3000\-cr\-mark/
• emeritus harvard business school: Edtech unicorn Emeritus story now a Harvard Business School case …