Product Manager - Growth

Job Description: Product Manager - Growth

Location: Mumbai

Team: Product

Experience: 2 - 3 years

About SolarSquare:

SolarSquare is India's largest and fastest-growing residential rooftop solar company. We are on a mission to make solar simple, safe, and reliable for every Indian home - powering the country's transition to independent clean energy.

Recognized by the World Economic Forum (Technology Pioneers 2025), TIME & Statista's World's Top GreenTech Companies, and Forbes Top 100 To Watch, SolarSquare is helping shape the future of home energy in India.

The Role:

As a Product Manager - Growth, you will own referrals, retargeting of lost/cold leads, and field-led channels like BTL and partner sales as core growth drivers for SolarSquare. This is a high-impact, hands-on role where product decisions directly move lead volume, lead quality, and topline revenue.

You will work closely with design, engineering, marketing, sales, and channel/field teams to build and scale these programs into reliable, repeatable growth engines.

Scope & Ownership:

- Own referral as a growth channel end-to-end - trigger moments, incentive design, payout reliability, and the overall referrer experience.

- Own retargeting and re-engagement of cold, dropped-off, or lost leads - win-back journeys, personalized outreach, and CRM-triggered campaigns.

- Build and scale field-led acquisition channels.

- Improve lead attribution and visibility across all channels in partnership with data/analytics.

- Support top-of-funnel and website/landing page initiatives as a secondary, not primary, area of ownership.

- Use AI to build and ship faster - from AI-assisted development to embedding AI features (scoring, chat, automation) into these channels.

- Drive user research through field visits, shadowing, and structured interviews to ground decisions in real customer and partner behaviour.

- Translate business goals into clear roadmap initiatives and measurable outcomes (lead volume, CPL, referral payout TAT, lead-to-install).

What We're Looking For:

- 2 - 3 years of PM experience, preferably in growth, channel, or lifecycle/retargeting-focused roles.

- Strong analytical skills - funnel analysis, cohort analysis, attribution.

- Ability to turn data and on-ground insights into clear product decisions.

- Strong ownership mindset - drives initiatives end-to-end across cross-functional and field teams.

- Comfortable working closely with engineers and designers to ship fast and iterate.

- Comfortable building with AI tools and thinks in first principles to solve ambiguous problems.

- Disciplined about documentation - maintains clear specs, decisions, and roadmap artifacts that keep cross-functional teams aligned.