Product Manager - Engagement

About the Role

Kuku is Indias one of the largest content platforms. This role owns the Engagement charter at Kuku - the cross-functional function responsible for how often people come back, how deep they go, and how the product turns a first listen into a daily habit. Youll run the PODs roadmap end to end: dig into user behaviour, decide what to build next, and ship features that move engagement and retention. Its a role for someone who is equally comfortable in a cohort chart and in a prototype, and who can turn a hunch into something clickable before writing a single line of spec.

What youll work onOwn the Engagement POD

• Own the engagement roadmap end to end - set the direction for the POD, decide what gets built, and drive it from idea to launch to iteration.

• Run the PODs day-to-day: define and prioritise the backlog, keep engineering and design unblocked, and make the calls that keep the squad moving.

• Own engagement and retention metrics for the POD, and be accountable for the number, not just the shipping.

User Analysis & Insight

• Do the user analysis yourself - cohort, funnel, and retention analysis to understand where people drop off and why they come back.

• Combine quantitative data with qualitative research (user interviews, session reviews, feedback) to build a real picture of listener behaviour.

• Turn insight into a clear, prioritised view of what to build next.

Feature Planning & Prototyping

• Plan new features from problem to spec - define the opportunity, size it, write crisp requirements, and align the POD around them.

• Vibe code your ideas. Use AI-assisted coding and prototyping tools to build quick, working prototypes and clickable demos, so ideas get validated with real interaction before they hit the roadmap.

• Design and run experiments (A/B tests) to validate whether a feature actually moves the needle.

Cross-Functional Collaboration

• Work closely with engineering, design, data, and content to ship features that land.

• Communicate what youre building and why, and keep stakeholders aligned on outcomes over output.

What were looking for

• 3-6 years in product management, ideally on consumer products at real scale.

• Genuinely data-driven - comfortable with product analytics, cohort and funnel analysis, and pulling your own numbers (SQL or tools like Amplitude / Mixpanel).

• Strong user-research instinct - you talk to users and let evidence, not opinion, drive the roadmap.

• Vibe coding ability - you can use AI coding tools (e.g. Claude, Cursor, v0, or similar) to build prototypes and validate ideas hands-on, without waiting on engineering.

• A track record of planning and shipping features that measurably improved engagement or retention.

• Clear thinking and clear communication - you can turn ambiguity into a plan the POD can execute.

Good to have

• Experience specifically on engagement, retention, growth, or habit-formation problems.

• Experience with subscription, content, audio, or OTT products.

• Familiarity with experimentation frameworks and A/B testing at scale.

• Comfort working across the funnel - onboarding, activation, and re-engagement.

Preferred Tools & Technologies

• Analytics: SQL, ClickHouse

• Prototyping / Vibe coding: Claude, Cursor, v0, Figma

• Experimentation: A/B testing and feature-flag tooling

Education

• Bachelors or Masters in any discipline - or equivalent practical experience. What matters is judgement, curiosity, and a bias for shipping.

What we offer

• Full ownership of a POD that directly moves the numbers that matter.

• Competitive comp + ESOPs.

• Learning budget and certification support.

• A team that cares about outcomes, not just output.

About KUKU

Founded in 2018, KUKU is India s leading storytelling platform, offering a vast digital library of audio stories, short courses, and microdramas. KUKU aims to be India s largest cultural exporter of stories, culture, and history to the world with a firm belief in Create In India, Create For The World .

We deliver immersive entertainment and education through our OTT platforms: Kuku FM, Guru, Kuku TV, and more. With a mission to provide high-quality, personalized stories across genres from entertainment across multiple formats and languages, KUKU continues to push boundaries and redefine India s entertainment industry.

Website: www.kukufm.com

Android App: Google Play

iOS App: App Store

LinkedIn: KUKU

Ready to make an impact Apply now!