Product Manager - Engagement

About The Role Kuku is India's one of the largest content platforms. This role owns the Engagement charter at Kuku — the cross-functional function responsible for how often people come back, how deep they go, and how the product turns a first listen into a daily habit. You'll run the POD's roadmap end to end: dig into user behaviour, decide what to build next, and ship features that move engagement and retention. It's a role for someone who is equally comfortable in a cohort chart and in a prototype, and who can turn a hunch into something clickable before writing a single line of spec.

What You'll Work OnOwn The Engagement POD

• Own the engagement roadmap end to end — set the direction for the POD, decide what gets built, and drive it from idea to launch to iteration.
• Run the POD's day-to-day: define and prioritise the backlog, keep engineering and design unblocked, and make the calls that keep the squad moving.
• Own engagement and retention metrics for the POD, and be accountable for the number, not just the shipping.

User Analysis & Insight

• Do the user analysis yourself — cohort, funnel, and retention analysis to understand where people drop off and why they come back.
• Combine quantitative data with qualitative research (user interviews, session reviews, feedback) to build a real picture of listener behaviour.
• Turn insight into a clear, prioritised view of what to build next.

Feature Planning & Prototyping

• Plan new features from problem to spec — define the opportunity, size it, write crisp requirements, and align the POD around them.
• Vibe code your ideas. Use AI-assisted coding and prototyping tools to build quick, working prototypes and clickable demos, so ideas get validated with real interaction before they hit the roadmap.
• Design and run experiments (A/B tests) to validate whether a feature actually moves the needle.

Cross-Functional Collaboration

• Work closely with engineering, design, data, and content to ship features that land.
• Communicate what you're building and why, and keep stakeholders aligned on outcomes over output.

What We're Looking For

• 3–6 years in product management, ideally on consumer products at real scale.
• Genuinely data-driven — comfortable with product analytics, cohort and funnel analysis, and pulling your own numbers (SQL or tools like Amplitude / Mixpanel).
• Strong user-research instinct — you talk to users and let evidence, not opinion, drive the roadmap.
• Vibe coding ability — you can use AI coding tools (e.g. Claude, Cursor, v0, or similar) to build prototypes and validate ideas hands-on, without waiting on engineering.
• A track record of planning and shipping features that measurably improved engagement or retention.
• Clear thinking and clear communication — you can turn ambiguity into a plan the POD can execute.

Good to have

• Experience specifically on engagement, retention, growth, or habit-formation problems.
• Experience with subscription, content, audio, or OTT products.
• Familiarity with experimentation frameworks and A/B testing at scale.
• Comfort working across the funnel — onboarding, activation, and re-engagement.

Preferred Tools & Technologies

• Analytics: SQL, ClickHouse
• Prototyping / Vibe coding: Claude, Cursor, v0, Figma
• Experimentation: A/B testing and feature-flag tooling

Education

• Bachelor's or Master's in any discipline — or equivalent practical experience. What matters is judgement, curiosity, and a bias for shipping.

What We Offer

• Full ownership of a POD that directly moves the numbers that matter.
• Competitive comp + ESOPs.
• Learning budget and certification support.
• A team that cares about outcomes, not just output.

About KUKU Founded in 2018, KUKU is India’s leading storytelling platform, offering a vast digital library of audio stories, short courses, and microdramas. KUKU aims to be India’s largest cultural exporter of stories, culture, and history to the world with a firm belief in “Create In India, Create For The World”. We deliver immersive entertainment and education through our OTT platforms: Kuku FM, Guru, Kuku TV, and more. With a mission to provide high-quality, personalized stories across genres from entertainment across multiple formats and languages, KUKU continues to push boundaries and redefine India’s entertainment industry. 🌐 Website: www.kukufm.com 📱 Android App: Google Play 📱 iOS App: App Store 🔗 LinkedIn: KUKU 📢 Ready to make an impact? Apply now! Skills: design,retention,cohort,engagement,ab testing,features