Product Manager- EBusiness

Key Purpose of the Role:

The Product Manager E-Business will own the strategy, roadmap, commercialization, and performance of BiofuelCircle's digital commerce products. The role is responsible for driving marketplace growth, improving customer experience, increasing transaction volumes, and building profitable digital products that create value for buyers, sellers, logistics and financial partners.

This role combines Product Management, Product Marketing, Go-to-Market, and Commercial Ownership to ensure that digital products deliver measurable business outcomes.

Responsibilities:

Product Strategy & Ownership

• Own the product roadmap for BiofuelCircle's E-Business portfolio 
• Define product vision aligned with company strategy and market opportunities
• Prioritize product definition based on customer value and business impact.
• Manage the complete product lifecycle from ideation to maturity.
• Continuously improve user experience and product adoption.

Key Tasks Involved:

Product Portfolio Management

• Manage and enhance digital offerings including:

Seller Marketplace
Buyer Supply Portal
Auctions
Price Discovery
Trade Services
Trade Finance
Delivery Services
Discovery Services

• Drive profitability, pricing strategy, and product performance across the portfolio.
• Develop ecosystem

Customer & Market Insights

• Understand buyer, seller, and ecosystem partner needs
• Build customer personas and Ideal Customer Profiles (ICP).
• Analyze market trends, customer behaviour, and competitor offerings.
• Translate insights into product improvements.

Go-to-Market (GTM)

Lead successful product launches by:

• Developing GTM plans 
• Product positioning 
• Messaging 
• Sales enablement 
• Launch campaigns 
• Product collateral 
• Product demonstrations 
• Regional launch support 

Partner closely with Sales, Marketing, and Regional teams.

Product Marketing

Own product marketing initiatives including:

• Value proposition and Messaging framework 
• Competitive positioning 
• Sales narratives 
• Battle cards 
• Case studies 
• Product documentation 
• Product training 

Ensure consistent communication across customer touchpoints.

Growth & Commercial Performance

Track and improve:

• Product adoption 
• Active users 
• Transaction volumes 
• GMV & Revenue 
• Product profitability 
• Customer retention 
• Expansion opportunities 

Drive continuous optimization through experimentation and analytics

Opportunity:

• Work with a fast-growing company in the bio-energy sector.
• Collaborate with a dynamic and motivated cross- functional team of marketing, sales, customer success, operations, finance and product development 
• Own the product roadmap for BiofuelCircle's E-Business portfolio

Experience:

Experience in B2B Digital Platforms, SaaS, Marketplace, Supply Chain, AgriTech, Logistics, FinTech, or E-commerce.

- Experience managing customer-facing digital products.

- Product Management experience

Knowledge and Skills:

- Product Strategy & Roadmap Planning
- Product Lifecycle Management

- Pricing strategy

- GTM and sales enablement 

- Product adoption and usage

Soft Skills (Analytics and Communication):

Strategic thinking & Data-driven decision making

- Data Analytics

- Problem solving

- Customer centricity

- Cross-functional influence / Collaboration

- Innovation

- Drive ownership