Product Manager | CNS

Role & responsibilities

• Brand Strategy & Market Research: Develop brand plans, product positioning strategies, and marketing initiatives. Conduct market research and competitor analysis to identify growth opportunities.
• Sales Analysis & Performance Tracking: Analyse territory-wise (HQ-wise) and product-wise sales data, monitor performance against targets, identify gaps, and coordinate with sales teams to improve business performance.
• Field Training & Mentoring: Conduct joint field visits, assess medical representatives communication and promotional skills, provide on-field training, and support the onboarding of new team members.
• Product Launch & Campaign Management: Plan and execute product launches, promotional campaigns, sample distribution, and marketing activities. Monitor campaign effectiveness and ensure timely execution.
• Promotional Content Development: Prepare and update product presentations, visual aids, training manuals, and promotional materials for the sales force.
• Cross-Functional & Vendor Coordination: Coordinate with internal departments and external vendors on marketing activities, purchase orders, documentation, and payment follow-ups.
• Medical & KOL Engagement: Build professional relationships with Key Opinion Leaders (KOLs) and healthcare professionals to gather market insights and support brand development.
• Sales Force Training: Conduct product training sessions on product knowledge, clinical benefits, competitive positioning, and safety information.
• Budget & Forecast Management: Support demand forecasting, manage marketing budgets, and monitor expenditure to ensure efficient resource utilization.
• Regulatory Compliance & Lifecycle Management: Ensure promotional activities comply with applicable pharmaceutical regulations and company policies. Identify opportunities for portfolio growth and product lifecycle optimization.

Preferred candidate profile

• Educational Qualification: B.Pharm, M.Pharm, B.Sc. (Life Sciences), or an equivalent qualification. MBA in Marketing or Pharmaceutical Management will be an added advantage.
• Experience: 712 years of experience in the pharmaceutical industry, preferably in Product Management, Pharmaceutical Marketing, or Sales and Marketing.
• Marketing Expertise: Strong understanding of brand management, product positioning, market research, competitor analysis, and promotional campaign execution.
• Sales & Analytical Skills: Experience in analyzing HQ-wise and product-wise sales performance, monitoring targets, identifying business opportunities, and developing action plans.
• Field Force Management: Experience in conducting joint field visits, coaching medical representatives, and delivering product and sales training.
• Communication Skills: Excellent presentation, interpersonal, coordination, and communication skills.
• Technical Skills: Proficiency in MS Excel and PowerPoint for sales analysis, reporting, marketing presentations, and business reviews.
• Execution & Coordination: Ability to manage multiple marketing activities, coordinate with cross-functional teams and vendors, and ensure timely execution of projects.
• Commercial Acumen: Understanding of marketing budgets, demand forecasting, campaign effectiveness, and business performance metrics.