MUMBAI · FULLTIME
Product Manager - Chronic
Exeltis India
Mumbai · onsite · Posted 4d ago
Sourced from
Undisclosed3–6 yrsfulltimeMumbai
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Section · 01
About this role
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Job Title: Product Manager - Chronic
Department: Sales & Marketing
Location: Mumbai, India
Reports To: Marketing Manager
Position Summary The Product Manager for the Chronic Division will be responsible for leading brand strategy, driving sales performance, and maximizing market share across assigned therapy areas (e.g., Cardiology, Diabetology, Nephrology, or Neurology). This role involves end-to-end brand management - from continuous market analysis and campaign creation to field force execution support and key opinion leader (KOL) engagement.
Key Responsibilities Brand Strategy & Marketing Plans
- Develop and execute comprehensive annual brand marketing plans aligned with overall business goals.
- Formulate targeted positioning, core messaging, and campaign themes for assigned chronic therapy brands.
- Monitor brand performance metrics, tracking sales, market share, and campaign ROI on a monthly basis.
Campaign Execution & Promotional Collateral
- Conceptualize, design, and deliver impactful visual aids, leave-behind literature (LBLs), digital detailing tools, and promotional campaigns.
- Collaborate closely with medical affairs and regulatory teams to ensure all promotional material is medically accurate and compliant with industry regulations.
- Design patient-centric awareness and adherence programs to support long-term therapy compliance.
Field Force Enablement & Engagement
- Conduct regular brand training programs, monthly field meetings, product launch meetings, and strategy briefings for the field force.
- Accompany sales representatives on joint field visits to observe market dynamics, gather feedback, and evaluate campaign effectiveness.
- Ensure timely dissemination of promotional inputs and clear tactical direction to sales teams across territories.
KOL & Stakeholder Management
- Identify, build, and maintain strong professional relationships with key opinion leaders, medical specialists, and healthcare professionals.
- Plan and execute medical conferences, advisory boards, continuing medical education (CME) programs, and conference participation.
Market Intelligence & Business Analytics
- Analyze market trends, competitor activities, prescription data (e.g., IQVIA/ORG-IMS), and customer insights to identify growth opportunities.
- Lead ongoing portfolio analysis to identify gap areas, potential brand line extensions, or new product launch opportunities within the chronic segment.
- Education: Bachelors degree in Pharmacy (B.Pharm) or Life Sciences; MBA/PGDM in Marketing from a recognized institution is preferred.
- Experience: 3 - 6 years of experience in pharmaceutical brand management, with a proven track record in a Chronic therapy division (e.g., Cardiology, Diabetology, Metabolic, or CNS).
- Prior experience as a Medical Representative/Territory Sales Manager in the chronic segment is an added advantage.
- Strong understanding of chronic disease management, clinical data interpretation, and pharmaceutical marketing practices.
- Excellent communication, presentation, and storytelling skills.
- Strategic thinking combined with a strong focus on tactical field execution.
- Data-driven decision-making and proficiency with sales/market analytical tools.
- Strong cross-functional collaboration skills (Sales, Medical Affairs, Regulatory, Training, and Supply Chain).
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
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Section · 02
Skills
Market IntelligenceCampaignclinical dataCardiologyBrand MarketingIMSmarket analysisAnalyticsMarket TrendsBrand ManagementBrand StrategyBusiness AnalyticsHealthcareCampaign ExecutionLiteraturecomplianceLife Sciences