Product Manager - Cardio-Diabetes Division

Job Objective

We are looking for an experienced and dynamic Product Manager for our Cardio-Diabetes division who can develop strong brand strategies, scientific promotional inputs, field-force training modules, and marketing campaigns to drive prescriptions and brand growth.The candidate should have a strong understanding of diabetes, hypertension, dyslipidemia, neuropathy, and related chronic therapy markets.

Key Responsibilities

1. Brand Strategy & Planning
• Develop brand plans for Cardio-Diabetes products including anti-diabetic, lipid-lowering, antihypertensive, and neuropathy products.
• Create positioning, communication strategy, and promotional campaigns for each brand.
• Identify market opportunities, therapy gaps, and competitor strategies.
• Plan monthly and quarterly marketing activities to support sales growth.

2. Promotional Inputs & Scientific Content

• Prepare visual aids, LBLs, reminder cards, leave-behind literature, product monographs, and doctor engagement material.
  • Develop evidence-based scientific communication for CPs, Diabetologists, Endocrinologists, and Cardiologists.
  • Ensure all promotional inputs are medically accurate, compliant, and easy for the field team to communicate.

3. Field Force Training

• Train MRs and Area Managers on product knowledge, therapy knowledge, objection handling, and doctor-wise detailing.
  • Prepare product training modules, FAQs, competitor comparison charts, and detailing scripts.
  • Conduct regular review and refresher training sessions.

4. Market & Competitor Analysis

• Track leading brands, pricing, pack styles, doctor preferences, schemes, and prescription trends.
  • Analyze fast-moving SKUs in diabetes, lipid, hypertension, and neuropathy segments.
  • Provide insights to management for new product selection and portfolio expansion.
  5. Doctor Engagement & KOL Development
  • Help identify key doctors, opinion leaders, and high-potential prescribers.
  • Plan CME activities, small group meetings, doctor campaigns, and prescription generation initiatives.
  • Support field team in converting important doctors through scientific and brand-led communication.

6. Sales Support & Coordination

• Work closely with the sales team to improve prescription productivity.
  • Create area-wise and doctor-wise promotional strategies.
  • Monitor brand performance and suggest corrective actions where required.
  • Coordinate with design, printing, manufacturing, and management teams for timely execution of marketing inputs.

Product Exposure Preferred

Candidate should have experience or strong knowledge in the following therapy areas:

• Glimepiride + Metformin combinations
  • Dapagliflozin / SGLT2 inhibitors
• Rosuvastatin and Rosuvastatin combinations
  • Ezetimibe combinations
  • Fenofibrate combinations
  • Telmisartan / Olmesartan combinations
  • Pregabalin and diabetic neuropathy products
  • Methylcobalamin, Alpha Lipoic Acid, Benfotiamine-based neuropathy products
  

Required Skills

• Strong product management and brand-building skills.
  • Good understanding of Cardio-Diabetes therapy.
  • Ability to create scientific yet practical doctor communication.
  • Strong presentation and training skills.
  • Good command over English, Hindi, and preferably Gujarati.
  • Ability to work with sales teams and convert strategy into execution.
  • Knowledge of Indian pharma market, doctor behavior, and chronic prescription trends.
  • Creative mindset for brand campaigns and promotional inputs.

Qualification

• B.Pharm / M.Pharm / MBA in Marketing preferred.
  • Science or pharmacy background will be an advantage.

Experience

• Minimum 3-7 years of experience in pharma product management.
  • Experience in Cardio-Diabetes, chronic therapy, or physician-focused divisions preferred.
  • Candidates with strong field experience in Cardio-Diabetes and product management exposure may also be considered.

Ideal Candidate Profile

The ideal candidate should be energetic, scientific, field-oriented, and capable of building a new division from the ground level. He or sheshould understand both doctor psychology and field-force execution, with the ability to create brands that are clinically strong and commercially successful.

Compensation

Salary will be based on experience, capability, and industry standards.