Product Manager - Air Fryer @ Crompton

Primary Objective: To design & develop product strategy for positive effectiveness in terms of topline, bottom line and complete lifecycle management on the sub-category; keeping close co-ordination with concerned departments within or outside organisation.

Role & responsibilities:

• Design & Develop product strategy to deliver topline and bottom line
• Plan yearly budget in alignment with the business plans.
• Continuously evaluate product decisions, Pricing policy, Channel mix, Sales plan and Marketing plan to ensure effective delivery of business requirements.
• Lead product planning efforts; develop and implement strategies for product mix, pricing, market segmentation, and distribution networks.
• Develop market intelligence and perform Industry competition analysis to identify opportunities. Portfolio benchmarking with competition to ensure leads for product development and competitiveness.
• Monitor and manage the entire product lifecycle, from product introduction to discontinuation, ensuring timely updates and adjustments to the category strategy.
• Collaborate with:

-- Sales for periodic tracking of sales in line with annual plan through various reports. Analyse the movement of the product to conceptualize & provide immediate feedback on areas requiring focus to sales stakeholders

- Service & quality team to review the improvements in product quality and identify opportunities to improve service to end consumers.

- R&D for new product development, product upgrades and incorporate any technical changes in the existing products.

- SCM team for forecasting & inventory planning.

- Internal and external stakeholders to create positioning and develop marketing collaterals

- Branding team for ATL and BTL activities.

Preferred candidate profile:

• Graduation or MBA/ PGDM from premium institutes
• Preference for candidates with knowledge in Product management and business development, Product strategy formation and Brand management
• Work Experience: 5 to 6 years of experience in category marketing, marketing with FMCD Sales as ASM for minimum 1 year will be preferred