Product Management Group (Noida)

Job Summary

An expertise in competitive benchmarking, price positioning, and sales enablement within the commercial vehicle sector. Proven track record of leveraging data-backed market studies to optimize regional product portfolios, support dealer development networks, and execute high-impact product launches through technical field training.

Role & responsibilities

• Competition & Market Intelligence: Track competitors' products, specifications, strategies, and future product roadmaps. Monitor new launches and the introduction of emerging technologies across the industry.
• Product Price Positioning: Monitor competitor pricing by gathering verified market evidence, including price circulars and invoices. Develop region-wise Eicher product price matrices to support price positioning, strategic reviews, and price revision exercises.
• Market Studies: Analyze target customer segments and applications to identify opportunities for portfolio expansion and value proposition enhancements.
• Product Planning Support: Provide strategic inputs on portfolio gaps, new upgrades, and market opportunities based on customer needs and competitive moves. Prepare data-driven supporting documentation utilizing market insights.
• Product Training & Benchmarking: Facilitate the successful introduction of new products by actively training field teams, conducting on-site competitor benchmarking, and demonstrating Eicher's product superiority to the Sales & Marketing (S&M) team. Provide technical competitor comparisons to the S&M team to help develop marketing communications and dealer sales pitch dockets