Product Management Executive

Role & responsibilities

Develop and execute product marketing and communication strategies.
• Conduct market research, competitor analysis, and identify growth opportunities.
• Support brand promotion, campaign planning, and product positioning activities.
• Collaborate with Sales, Production, and Supply Chain teams for effective business execution.
• Train and support field force on product knowledge, promotional strategies, and key USPs.
• Build relationships with healthcare professionals and Key Opinion Leaders (KOLs).
• Participate in product launches, scientific discussions, and marketing initiatives.
• Monitor campaign effectiveness and gather market insights to drive business growth.
• Assist in Segmentation, Targeting & Positioning (STP) and brand-building activities.
• Travel for field visits to understand customer needs and support marketing implementation.