Product Lead – HubSpot CRM & MarTech

Role Summary 88gravity is looking for a

Product Lead – HubSpot CRM & MarTech to take ownership of HubSpot implementations, CRM architecture, automation, integrations, and optimization across client accounts. This is a

hands-on product + technical + client-facing role where you will lead HubSpot from requirement gathering and solution architecture to implementation, automation, testing, training, and post-launch optimization. The ideal candidate should have strong practical expertise in

HubSpot CRM, Marketing Hub, Sales Hub, Operations Hub, workflows, automation, APIs, integrations, reporting, and CRM strategy . Key Responsibilities

• Own end-to-end

HubSpot implementation, configuration, customization, and optimization for client accounts.

• Configure and manage

HubSpot CRM, Marketing Hub, Sales Hub, and Operations Hub according to business requirements.

• Build advanced

HubSpot workflows, automation, lead nurturing, lifecycle stages, lead scoring, pipelines, sequences, and customer journeys .

• Design and manage

HubSpot CRM architecture , properties, objects, pipelines, permissions, dashboards, and reporting.

• Develop and manage

HubSpot API integrations with third-party platforms, websites, lead sources, analytics tools, and business applications.

• Integrate HubSpot with platforms using

Zapier, Make (Integromat), webhooks, APIs, and third-party connectors .

• Translate client business requirements into

HubSpot solutions, technical specifications, workflows, and implementation roadmaps .

• Identify opportunities to automate manual sales, marketing, and operational processes through HubSpot.
• Lead

QA, UAT, troubleshooting, documentation, training, deployment, and post-launch support .

• Act as the primary technical point of contact for clients for HubSpot-related requirements and solutions.
• Monitor CRM performance, integration health, automation errors, data quality, and platform adoption.
• Stay updated with

HubSpot product updates, CRM trends, RevOps, MarTech, AI automation, and emerging integrations .

• Collaborate with SEO, Performance Marketing, Creative, Business Development, and Account Management teams to align HubSpot solutions with client growth objectives. Must-Have
• Minimum 2-4

years of hands-on HubSpot experience in implementation, administration, automation, or technical consulting.

• Strong expertise in

HubSpot CRM, Marketing Hub, Sales Hub and/or Operations Hub .

• Hands-on experience building

HubSpot workflows, automation, pipelines, lead scoring, lifecycle management, and reporting .

• Strong understanding of

HubSpot APIs and third-party CRM/platform integrations .

• Experience with

Zapier, Make/Integromat, webhooks, or similar integration platforms .

• Experience working in a

digital marketing agency, SaaS, MarTech, RevOps, or client-facing technical environment .

• Strong analytical, problem-solving, communication, and client-management skills.
• Ability to independently lead client discussions and convert business requirements into technical solutions.
• HubSpot certifications are strongly preferred. Good to Have
• Experience with

Salesforce, Zoho, Bullhorn, or other CRM platforms .

• Experience integrating HubSpot with

ERP, ATS, e-commerce, payment, analytics, or lead-generation platforms .

• Knowledge of

AI tools/agents and AI-powered marketing or sales automation .

• Understanding of

HTML, JavaScript, REST APIs, JSON, webhooks, and basic technical troubleshooting .

• Knowledge of

RevOps, customer lifecycle management, attribution, and marketing automation . Key Performance Indicators

• Successful and on-time HubSpot implementations and go-lives.
• Automation and workflow adoption across client accounts.
• Reduction in manual processes through HubSpot automation.
• Integration reliability and error-resolution time.
• Client satisfaction and platform adoption.
• Successful delivery of HubSpot-led projects and revenue contribution.
• Continuous improvement in CRM performance, data quality, and reporting.