Product Head - Consumer Durables

Role Overview:

The Product Head will be responsible for leading the end-to-end product strategy, development, lifecycle management, and portfolio optimization for the business unit. This role will focus on delivering innovative, consumer-centric products that strengthen market leadership, maximize profitability, and align with the brand philosophy.

Key Responsibilities:

- Customer & Consumer Insights: Own the customer and consumer relationship, understanding preferences, behaviors, and unmet needs. Leverage insights across geographies, channels, and product categories to drive innovation.

- Competitor & Market Intelligence: Conduct deep analysis of competitor products, pricing, features, and technology. Translate insights into product differentiation strategies.

- Product Design & Development: Drive concept-to-market product development in alignment with consumer needs and brand values.

- Product Communication: Define the product positioning and communication strategy in collaboration with marketing. Provide input for SEO, content, and BTL campaigns. Approve packaging design and visual identity for product categories.

- Product Lifecycle Management: Manage the complete product lifecycle from ideation to launch to exit. Define strategies for retiring underperforming products.

- Portfolio Strategy & Profitability: Optimize the product mix and portfolio to maximize revenue and profitability. Define hero products and align marketing investments accordingly. Take strategic calls on pricing, promotions, and channel strategy in line with market dynamics and business goals.

- Channel & Market Alignment: Work closely with trade partners, distributors, and modern trade/e-commerce platforms. Ensure the channel mix reflects evolving consumer buying behavior and market trends.

Candidate Profile:

- Experience: 1018 years in Product Management / Marketing / Business Strategy roles within Electrical Consumer Durables / Appliances / Electricals.

- Proven track record in product innovation, P&L management, and portfolio leadership.