Product Growth Manager - User Retention & Behaviour
olifer · Bengaluru · onsite · Posted 45d ago
About a minute. You'll make an account on the way through.
About this role
Designation: Product Growth Manager - Retention & Engagement
Location: Bangalore | Experience: 5 - 8 years
Role:
This is a product-led retention role, not a traditional CRM/lifecycle marketing role. Own consumer retention and repeat usage by understanding user behaviour and building product-led experiences that create engagement and habit loops.
Key Responsibilities:
- Analyse cohorts, funnels and user behaviour to identify retention opportunities.
- Drive product features, journeys, personalisation, loyalty and engagement initiatives that increase repeat usage and frequency.
- Partner with Product, Data, Design and CRM to build and launch retention interventions.
- Run A/B experiments and measure impact on retention, frequency, repeat rate and LTV.
Ideal Profile:
- 5 - 8 years in Product Growth / Consumer Growth / Retention / Product Management.
- 2+ recent years in B2C/D2C app based product companies.
- Proven experience driving retention through product features and user experience, not just CRM campaigns.
- Strong in cohorts, experimentation, product analytics and LTV.
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