Product Growth Head - Spice Money (Tier 1 Background)

Job Title: Producr Growth Head - Spice Money

Location: Noida

Experience: 5 to 8 Years

Education: B.Tech/Post Graduate from Top Tier Institute

Our Story:

Founded in 2000 by Dilip Modi, Spice Money Limited is India's leading rural fintech company, headquartered in Noida and operating as a subsidiary of DiGiSPICE Technologies Limited, a publicly listed entity. The company is driven by a strong mission to accelerate financial inclusion and empower the underserved Bharat through technology-enabled financial services.

With a network of 1.6+ million Adhikaris across India, the company enables last-mile access to essential services including AEPS cash withdrawal and deposits, domestic money transfer, bill payments, insurance, micro-ATM services, credit solutions, travel bookings, account opening, and UPI-led digital payments. Spice Money has consistently introduced industry-first innovations such as a zero-cost Adhikari platform, one of India's largest assisted payments networks, a rural credit marketplace, and Spice Money UPI & Spice Pay wallet to accelerate digital adoption in smaller towns and villages.

Operating across 95%+ pincodes with a team of 1,000+ employees, Spice Money combines the agility of a high-growth fintech with the scale and impact of a nationwide distribution network—creating meaningful economic opportunities and driving the next phase of financial inclusion in India.

The Impact You'll Create:

The Growth Head– B2B (Spice Money) will act as the digital business manager for the company's core assisted financial services. This is a business-first role responsible for managing agent engagement, retention, cross-product penetration and satisfaction through digital levers such as communication, incentive design, structured lifecycle programs and sentiment monitoring. You will work closely with the product, business, CRM, creative and analytics teams to identify friction points, drive usage and scale partner contribution to revenue through structured and data-backed initiatives. Success in this role is characterized by the following milestones:

• Improved revenue contribution per active Adhikari (month-on-month growth)
• Activation of >3 products per agent within 90 days of onboarding
• Net Retention Rate (NRR) uplift through structured lifecycle management
• Reduction in inactive agents by >30% over 2 quarters
• Measurable improvement in partner NPS/SAT scores within 6 months
• High adoption of VIP/Loyalty programs with >50% participation from top agents

How Will You Contribute:

• Build and manage the digital growth roadmap for AEPS, DMT, BBPS, CMS and other revenue-generating verticals within Spice Money
• Own digital engagement with SMAs (Spice Money Adhikaris), their retention, productivity metrics and GTV and revenue across core services
• Design and deploy structured lifecycle programs (SMS, WhatsApp, product journeys (along with product teams) in-app nudges, notifications) to improve product usage and cross-adoption
• Improve penetration of VIP loyalty program for high-performing agents to increase stickiness and lifetime value
• Own the NPS/SAT feedback loop, run monthly sentiment trackers and drive continuous improvement
• Partner with analytics to build product usage cohorts and lifecycle drop-off reports and course correct
• Optimize pricing and commission structures using feedback and data to increase adoption
• Create monthly growth dashboards and market intelligence bulletins for internal stakeholders

You're A Great Fit If You:

• Deep understanding of B2B growth and lifecycle marketing in digitally assisted ecosystems
• Experience with agent-led or distribution-based models, ideally in fintech, payments, or rural.
• Strong command over digital communication tools, user segmentation and campaign management
• Ability to translate on-ground feedback into structured product or pricing interventions
• Proficiency in data-driven growth: Google Sheets, Tableau, CRM dashboards, Excel-based modeling
• Strong stakeholder management, structured thinking, and execution bias

This role is for someone who understands Bharat deeply and can build scalable, structured, and data-led growth programs for a distributed, digitally assisted ecosystem. If you're passionate about solving for India's next 500 million users—this is your canvas.