Product Executive - Mumbai

Job description

We are seeking for a Dynamic professional as a Product Executive for our Product Management team - Hospital Division - Domestic Brands.

Role & responsibilities -

1. Brand Strategy & Portfolio Management

• Develop annual brand plans aligned with business objectives and growth targets.
• Identify market opportunities across segments
• Drive positioning based on scientific differentiation
• Manage product lifecycles
• Manage forecasting, inventory planning, and SKU rationalization.

2. Scientific & Clinical Marketing

• Convert clinical evidence into impactful marketing materials (detail aids, visual aids, monographs, CMEs).
• Work with medical affairs to ensure scientific accuracy and regulatory compliance.
• Support development of study-based campaigns and publication amplification.
• Partner with Medical Affairs for Advisory board Meetings, Protocol development.
• Create training modules for the sales team on product science and competitive differentiation.

3. Hospital Mapping & Brand Entry Strategy

• Understanding on Hospital Working Potential mapping & Different centers.
• Working closely with Hospitals for Protocol development, cross talks with different specialties (inter disciplinary teams)
• Activating the different centers within the hospitals- IP/ OP/ Dialysis/ Onco units etc.

4. Field Force Enablement

• Develop promotional inputs, campaign briefs, and launch toolkits.
• Conduct cycle meetings and field training programs.
• Track secondary sales, prescription generation, and Prescribers
• Monitor ROI of campaigns and optimize resource allocation.

5. KOL Engagement

• Collaborate with Super Specialty doctors (Intensivists, Onco, Nephro, Gastro & dieticians)
• Support advisory boards, symposiums, and conference activations, CMEs, round tables, and scientific meets.
• Build advocacy around clinical protocols and nutrition pathways.
• Identify regional influencers to strengthen Brand Advocacy

6. Market & Competitive Intelligence

• Track competitor activities across different segments & Disease conditions
• Analyze internal sales data for performance insights.
• Recommend action plan for Brand Penetration

Education:

• MBA (Marketing) / PGDM preferred
• Science Graduates/ Pharmacy/ Nutrition

Preferred candidate profile

• 4-5 years as Product Executive in Hospital Division
• Exposure to Super Specialists ( Intensivists, Onco etc) preferred.
• Experience in launching or managing nutrition brands will be an advantage

Interested candidates can apply at earliest OR contact us at -

[email removed]

Mobile No. [phone removed]

Visit us at hexagonnutrition.com for more details about us.