Product Executive - Dermatology Segment

Role & responsibilities

• Develop and execute marketing strategies and brand plans for assigned products/brands in alignment with business objectives.
• Prepare cycle plans, promotional inputs, visual aids, literatures and other marketing communication materials and ensure effective implementation through the field team.
• Analyse internal sales data, ORG, C-MARC/SMSRC and primary market research to assess brand performance, market trends and competitor activities.
• Conduct competitor analysis and identify opportunities for brand growth and market expansion.
• Develop product and disease knowledge modules and train new field staff on products, disease areas and effective use of promotional materials.
• Conduct periodic refresher training for the field team and provide guidance on customer identification, profiling and segmentation.
• Support the field team with product communication, doctor objections, product-related queries and competitor claims.
• Develop and maintain relationships with Key Opinion Leaders (KOLs) and support relevant brand initiatives.
• Work closely with Sales and other cross-functional teams to ensure effective execution of brand strategies and achievement of business objectives.

Preferred candidate profile

• Graduate in any discipline; preference will be given to candidates with MBA/PG in Marketing, followed by relevant postgraduate qualifications.
• 2+ years of experience in Brand Management / Product Management within the Pharmaceutical industry.
• Strong knowledge or prior experience in the Derma segment is preferred and will be given significant consideration.
• Candidates with Derma Brand Management experience will be preferred.
• Candidates having a combination of Pharma Brand Management and Pharma Sales experience, particularly in the Derma segment, will have an added advantage.
• Strong understanding of pharma marketing, brand planning, promotional strategies, market analysis and competitor intelligence.
• Good communication, presentation, analytical and stakeholder-management skills.
• Ability to work closely with field sales teams and translate brand strategies into effective field execution.