Product Design Lead
KRAFTON · Bengaluru · onsite · Posted 72d ago
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About this role
Job Summary
Own the UX architecture, design system, and visual identity for a gamer-native commerce and payments product. Youll navigate fintech-grade complexity - trust patterns, transaction states, CMS-driven storefronts - while keeping the experience feeling distinctly gaming, not generic. If youve shipped consumer apps at the intersection of commerce and payments and back your craft with data, wed love to talk.
Key Responsibilities
- Own the UX architecture across app and web: information architecture, navigation, user flows and edge cases.
- Create and maintain a scalable design system: tokens, component library (atomic + store-specific), responsive grid, dark mode, and dev handoff documentation.
- Shape the brand s visual identity in-product: colour system, typography, iconography, illustration style, and motion principles that feel gamer-native, not generic fintech.
- Partner closely with Product and Engineering on every sprint: participate in spec reviews, prototype key interactions, run design QA, and iterate based on analytics (Metabase, GA).collaborating closely with product managers, designers, and backend engineers
Required Experience
- Experience with consumer tech products (Fintech/ecommerce/social products)
- Familiarity with gamification design: progression systems, achievement frameworks, reward loops.
- Experience designing for CMS-driven storefronts where layouts are dynamically configured by non-technical teams.
- Motion design skills (Lottie, After Effects, or Rive) for micro-interactions and celebratory moments.
Preferred Qualifications
- 5+ years in product design with at least 2 years designing UX in consumer based fintech/social/ecommerce apps. You understand compliance-driven UX constraints, trust-building patterns, and transaction-state communication.
- Shipped consumer-facing mobile apps (iOS/Android) at scale. Bonus if you ve worked on a product that combines commerce + payments.
- Strong portfolio demonstrating end-to-end product thinking: from research and IA to high-fidelity UI and interaction design. We ll evaluate craft, not volume.
- Experience building or significantly contributing to a design system used across multiple surfaces and teams.
- Proficiency in Figma (components, auto-layout, variables, prototyping). Comfortable with responsive web design.
- Ability to design for complex state management: loading, empty, error, partial-success, and async states across payment and commerce flows.
- Data-informed design sensibility. You ve used funnel data, heatmaps, or A/B test results to drive design decisions, not just aesthetics.
Disclaimer: This job description has been sourced from a public domain and may have been modified by Naukri.com to improve clarity for our users. We encourage job seekers to verify all details directly with the employer via their official channels before applying.
Sourced from naukri
Skills
About Krafton

KRAFTON
Gaming
51-200
employees
2007
19 years old
Bangalore / Bengaluru, Karnataka
India
About
Dedicated to cultivating an exciting and enduring presence in India’s gaming domain, KRAFTON INDIA is a division of the Korean-headquartered KRAFTON Inc. that has been at the forefront of discovering and publishing captivating gaming experiences since 2007.
Innovation, an unwavering commitment to delivering unique and riveting gaming experiences, and a deep understanding of the expectations of India’s gaming community have helped the company establish itself as a leading name in the Indian gaming industry.
KRAFTON INDIA believes in a holistic approach to revolutionizing Indian gaming. While games like BATTLEGROUNDS MOBILE INDIA (BGMI), Road to Valor: Empires, Garuda Saga, Defense Derby, and New State Mobile are capturing the imagination of India’s gamers, the KRAFTON INDIA Gaming Incubator (KIGI) launched in 2023, aims to acts as a catalyst for gaming development.
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Culture
5.0
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1.8
Work-life
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