Product and Marketing Manager

Role & responsibilities

• Responsible for developing overall marketing & product strategy of Labs and identifying target markets and developing strategies to communicate with them.
• Developing creative and media strategy for both ATL (TV, Print & Digital) and BTL marketing, go-to-market planning and consumer engagement.
• Help develop trade marketing plans with sales (retail promotion & activation).
• Liaising with other internal departments such as Sales and Lab Operations.
• Producing reports to monitor results.
• Exploring ways of improving existing products (Path test menu, Packages) and services, and increasing profitability.

Preferred candidate profile

• Marketing activities need to be set & achieved for each of the channels.
• expansion to newer geographies.
• Merger & acquisitions initiatives along with senior management.
• Facilitate & organize CME.
• ROI from KOL.