MUMBAI · FULLTIME
Process Manager
eClerx
Mumbai · onsite · Posted 68d ago
Sourced from
Not disclosed3–5 yrsfulltimeMumbai
About a minute. You'll make an account on the way through.
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Section · 01
About this role
Job Description
Roles and Responsibilities:
Roles and Responsibilities:
- Campaign Execution: Build, test, and deploy end-to-end lifecycle campaigns across Push, IAM (In-App Messages), Content Cards, Email, and SMS.
- Canvas Mastery: Architect complex, multi-step customer journeys using Braze Canvas, utilizing branching logic, frequency capping, and re-eligibility settings.
- Personalization: Use Liquid logic and Connected Content to pull real-time data into messages for a truly 1:1 user experience.
- Audience Segmentation: Define and maintain dynamic segments based on custom attributes, events, and behavioral data.
- A/B Testing: Design and execute rigorous multivariate tests on copy, creative, and send-times to drive incremental lift in KPIs.
- Reporting & Analytics: Monitor campaign health and report on key metrics (CTR, Conversion Rate, Unsubscribe Rate) using Braze Current or native reporting tools.
- Data Integrity: Collaborate with Engineering and Product teams to ensure the right custom attributes and events are being mapped correctly into the Braze SDK.
- Hands-on Braze Experience: Minimum 3 years of experience specifically inside the Braze platform (Braze Certification is a major plus).
- Technical Literacy: Comfort with HTML/CSS for email styling and Liquid templating for dynamic content.
- Analytical Mindset: You don't just pull reports; you find the why behind the numbers.
- Attention to Detail: An obsessive approach to QA—checking every link, deep link, and personalization tag before it goes live.
- Lifecycle Knowledge: A deep understanding of the user journey (Onboarding, Retention, Win-back, and Loyalty).
Sourced from foundit
Section · 02
Skills
BrazeLiquidHTMLCSS
Section · Company
About eClerx
eClerx
IT Services & Consulting
12.2k+
employees
2000
26 years old
Mumbai, Maharashtra
India
About
A Process Management Firm specializing in analytics, data-driven insights, and smart automation serving financial services, telco, retail, fashion, media & entertainment, manufacturing, and tech.
Industries
IT Services & Consulting
Employee ratings
6,313 reviews
3.1/ 5
Culture
2.9
Career growth
2.4
Work-life
3.0
Employees rate it well for
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