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    Job · 17126889

    IBM logo

    PROCESS INNOVATION PROFESSIONAL-MARKETING OPERATIONS

    IBM · Pune · onsite · Posted 41d ago

    Undisclosed5–7 yrsfulltimeSourced fromNaukri

    About a minute. You'll make an account on the way through.

    About this role

    Your Role and Responsibilities:
  1. Configure and set up marketing campaigns in various platforms, ensuring accurate implementation.
  2. Collaborate with marketing teams to understand campaign objectives, requirements, and target audiences.
  3. Utilize marketing automation tools to set up and deploy email campaigns, landing pages, and workflows.
  4. Implement tracking parameters for campaign performance measurement and analysis.
  5. Conduct quality assurance checks to ensure accurate campaign execution and troubleshoot issues.
  6. Collaborate with cross-functional teams to integrate campaign setups with CRM and analytics systems.
  7. Monitor and optimize campaign setup processes for efficiency and effectiveness.
  8. Stay updated on platform updates and best practices for campaign setup.
  9. Provide support and training to marketing teams on campaign setup tools and processes.
    10. Required Education:
  10. Bachelor''s Degree
    11. Preferred education
  11. Master''s Degree
    12. Required Technical and Professional Expertise:
  12. Proficiency in marketing automation platforms (e.g., Marketo, HubSpot, Salesforce Marketing Cloud).
  13. Strong understanding of marketing campaign setup processes and best practices.
  14. Ability to configure and deploy email campaigns, landing pages, and marketing workflows.
  15. Experience with CRM systems and their integration with marketing platforms.
  16. Detail-oriented with excellent organizational and time management skills.
  17. Familiarity with tracking and analytics tools to measure campaign performance.
  18. Effective communication and collaboration skills with marketing teams.
  19. Problem-solving skills for identifying and resolving setup issues.
  20. Understanding of segmentation and targeting strategies in campaign setup.
    21. Preferred Technical and Professional Experience:
  21. Certification in relevant marketing automation platforms.
  22. Knowledge of HTML/CSS for basic troubleshooting and customization.
  23. Experience with A/B testing methodologies in campaign setup.
  24. Familiarity with API integrations for data exchange between marketing tools.
  25. Exposure to advanced campaign setup features, such as personalization and dynamic content.
  26. Understanding of compliance and regulatory considerations in marketing.
  27. Continuous learning and staying updated on industry trends in marketing technology.
  28. Experience with project management tools for coordination and tracking.
    29. Years of Experience:
    5 - 7

    Sourced from naukri

    Skills

    AutomationcrmAnalytics toolsCampaignMarketing Cloudcrm systemsdata exchangeintegrationscustomizationAnalyticsHTMLMarketing AutomationCSSCampaign ExecutioncloudhubspotcomplianceMarketing Campaignsmarketing

    About IBM

    IBM logo

    IBM

    IT Services & Consulting

    130k+

    employees

    1911

    115 years old

    Bangalore / Bengaluru, Karnataka

    India

    About

    IBM has been dedicated to every client's success and to creating innovations that matter for the world.

    Industries

    IT Services & ConsultingFinancial ServicesEmerging Technologies

    Employee ratings

    25,767 reviews

    3.9/ 5

    Culture

    3.9

    Career growth

    3.0

    Work-life

    4.0

    Employees rate it well for

    Work Life Balance4166Salary3460Work Culture2867Learning2246Senior Management1890

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