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    Job · 15682322

    IBM logo

    Process Delivery Specialist-Marketing Operations

    IBM · Bengaluru · onsite · Posted 48d ago

    Undisclosed2–4 yrsfulltimeSourced fromNaukri

    About a minute. You'll make an account on the way through.

    About this role

    Your role and responsibilities

    Manage requests for content, identify the requirements by channels, and locate existing content to meet the requirements.

    Determine if content is available with an understanding of the Adobe DAM, content taxonomy.

    If existing content doesn't meet the requirements, submit requests for new content development.

    Assist in the creative selection process from the Adobe DAM and provide the link in Adobe Workfront.

    Support and validate copy creation, adaptation and optimization for all channels including email, social media, landing pages, etc.

    Submit creatives in Workfront for legal and marketing compliance review and approvals.

    Manage organization of the content library to facilitate to find and reuse of assets.

    Assign keywords, and labels (tags) to content, videos, images, or social media posts, to categorize, organize, and make it easily searchable.

    Collaborate with internal and third-party agency partners on campaign digital asset management.

    Facilitates campaign development collaborating with production partners and marketing stakeholders.

    Collaborate with internal and external key partners to build and deliver content aligned to the approved campaign strategy.

    Act as first line of defense for compliance checks.

    Required education
    Bachelor's Degree
    Preferred education
    Master's Degree
    Required technical and professional expertise
    • Graduate/postgraduate with knowledge and background in Content Management Adobe Digital Asset Management (DAM) and Adobe Experience Manager (AEM) tools to support content workstream.
    • Knowledge of using the Workfront tool.
    • 0-1 years of relevant work experience in campaign planning/ marketing resource management tools and digital marketing
    • Strong written and verbal communication skills
    Preferred technical and professional experience

    Excellent analytical skills, with the ability to apply data in providing solutions and driving strategic business decisions.

    Profound project management skills.

    Years of Experience:
    2 - 4

    Sourced from naukri

    Skills

    Email MarketingChannel ManagementMarket Researchsales managementkey account managementBrand ManagementMarketing ManagementBusiness DevelopmentCampaign ManagementoperationsSalesmarketingDigital MarketingMarketing Operations

    About IBM

    IBM logo

    IBM

    IT Services & Consulting

    130k+

    employees

    1911

    115 years old

    Bangalore / Bengaluru, Karnataka

    India

    About

    IBM has been dedicated to every client's success and to creating innovations that matter for the world.

    Industries

    IT Services & ConsultingFinancial ServicesEmerging Technologies

    Employee ratings

    25,767 reviews

    3.9/ 5

    Culture

    3.9

    Career growth

    3.0

    Work-life

    4.0

    Employees rate it well for

    Work Life Balance4166Salary3460Work Culture2867Learning2246Senior Management1890

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    Process Delivery Specialist-Marketing Operations · waiting for your command