Principal Product Manager, Habit Formation

Spotify transformed how the world listens. Now we're transforming how the world discovers. With over 600 million users, Home is the surface listeners open first — where they meet the music, podcasts, and audio they'll love next. We're reimagining Home for an AI-native age: not a static feed, but an agentic experience that understands intent, takes action, and adapts in real time. This is a defining role for the next era of Spotify's consumer product. As Principal Product Manager for Agentic Surfaces, you'll own the agentic future of Home — our most valuable surface — with a mandate that extends to other surfaces as the strategy matures. A central part of this role is shaping how Spotify's personalization stack evolves in an AI-native age. You'll make clear-eyed strategic calls about where our established recommendation stack continues to play a durable role, and where we deprecate it in favor of new technologies (agents and the Large Personalization Model) balancing ambition against reliability for a surface hundreds of millions of people depend on every day. You'll help define what product management means in an AI-native age, where the work shifts from designing screens to orchestrating agents. You'll set the standard for how Spotify builds agentic products and bring the rest of the studio along with you. This role demands rare range: the product taste to sweat the craft of an experience hundreds of millions of people touch daily, the technical depth to partner with ML engineers and researchers on what's actually possible, and the organizational gravity to align senior leadership across a large, distributed org around a bold vision.

What You'll Do: Define the long-term vision, strategy, roadmap, and execution for Habit Formation across Spotify's consumer experience.

Build the behavioral intelligence that helps identify when listeners are ready to discover new formats, features, or experiences.

Partner with engineering, machine learning, design, research, and data science to build experiences powered by behavioral insights and experimentation.

Translate advances in AI, recommendation models, and intelligent agents into intuitive consumer experiences that millions of listeners love.

Develop systems that encourage sustainable engagement while ensuring teams work together instead of competing for user attention.

Influence the evolution of Spotify's surfaces, information architecture, and product experiences to reinforce lasting listening habits.

Use experimentation, behavioral analysis, and user research to identify opportunities and make informed product decisions in ambiguous problem spaces.

Set clear product direction, make thoughtful prioritization decisions, and align senior leaders around a shared strategy.

Drive execution across multiple engineering teams while balancing quality, speed, user trust, and long-term business impact.

Establish Habit Formation as a strategic product capability that enables sustainable growth across Spotify.

Who You Are: You have 10+ years of product management experience building consumer products at significant global scale.

You have successfully built products that create sustained behavior change and long-term user engagement.

You have deep experience with experimentation, behavioral analytics, product metrics, and quantitative decision making.

You know how to partner closely with engineering, machine learning, data science, research, and design teams.

You have experience shaping strategy across multiple products, platforms, or consumer experiences.

You have demonstrated success aligning senior stakeholders around ambitious product visions within complex organizations.

You care deeply about product quality and the details that create exceptional customer experiences.

You balance emerging technologies with proven approaches and exercise strong judgment when making investment decisions.

You make thoughtful decisions in ambiguous situations and take ownership for outcomes.

You communicate clearly, influence effectively, and build trusted relationships across teams.

You have experience with personalization, recommender systems, or machine learning-powered consumer products.

You have explored behavioral science or habit formation principles and understand how they can improve product experiences.

You have experience building AI-powered, LLM, or agentic consumer products at production scale.

You have helped evolve product measurement beyond traditional engagement metrics toward more meaningful customer outcomes.

You are comfortable exploring data, prototyping ideas, and using evidence to accelerate learning.

You are passionate about audio, discovery, and creating experiences that help people build lasting relationships with content.

Where You'll Be: We offer you the flexibility to work where you work best! For this role, you can be within the North America region as long as we have a work location

This team operates within the Eastern Standard time zone for collaboration

The United States base range for this position is $182,308 - $260,441 plus equity. The benefits available for this position include health insurance, six month paid parental leave, 401(k) retirement plan, monthly meal allowance, 23 paid days off, 13 paid flexible holidays, paid sick leave. These ranges may be modified in the future.

Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.   At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know - we’re here to support you in any way we can.