Principal Field Marketing Manager (Americas)

Job Summary

This is a remote role within a global team that utilizes cutting-edge technology to stay connected with colleagues worldwide. Occasional travel to a local office may be required for in-person collaboration with your team, as well as for company events, team building activities, or strategic meetings.

Being a Principal Field Marketing Manager at iManage Means

You will be joining a high-performing Marketing team dedicated to driving global business growth. You will bring a strategic mindset combined with strong execution capabilities to deliver results for the Americas region and the broader company, acting as the key liaison between Sales and Marketing and driving go-to-market strategies that increase solution adoption and generate demand. You will work closely with Sales, Channel, and Marketing teams to collaboratively strategize, plan, and execute initiatives, from account-based marketing and demand generation to regional content and brand visibility, that achieve business goals across the Americas (North America and Latin America.).

Responsibilities

Go-to-Market Strategy Sales Alignment

• Acting as the key liaison between Sales and Marketing-representing Sales within the Marketing team, and Marketing within the Sales team.
• Gathering and sharing insights to align Sales and Marketing around the common goal of the Americas revenue growth.
• Collaborating with Sales Leadership and Customer Success to develop and implement full buyers journey go-to-market strategies for the Americas that drive topline growth, increase solution adoption, generate demand, and support commercial targets-balancing global initiatives with regional priorities.

Demand Generation / Account-Based Marketing

• Planning and executing Account-Based Marketing (ABM) programs, regional event experiences, demand generation initiatives, and other activities that create new and expansion opportunities across key accounts and industry verticals.
• Partnering with marketing operations, integrated campaigns, and digital marketing teams to optimize the customer journey-filling pipeline gaps and accelerating deals through creative, data-driven tactics.

Content, PR Brand Visibility

• Working closely with the corporate marketing team to develop regional content, regional public relations initiatives and a customer advocacy library for use in sales engagement activity, demand generation and PR.
• Managing vendor relationships for third-party conferences and events to elevate brand awareness, generate leads, support thought leadership, and amplify corporate messaging within the region.
• Cultivating relationships with industry associations, media outlets, and directory vendors to increase brand visibility and reinforce our Americas market presence.

Channel Community Engagement

• Collaborating with the Channel team to extend the reach of co-marketing initiatives across all available iManage channels, while proactively identifying new opportunities for joint efforts.
• Engaging with our customer and partner community through local user groups, online platforms, and advocacy programs to foster deeper connections and loyalty.

Performance Budget Management

• Owning key business metrics-analyzing and reporting on marketing campaign performance, applying insights to refine strategies, and ensuring optimal ROI.
• Managing and allocating regional budgets in line with business priorities.

iM Qualified Because I Have

• 8+ years of experience in field marketing within the B2B SaaS space.
• Proven experience building and executing integrated marketing campaigns across multiple tactics and platforms for both new business and existing accounts.
• A strong track record of partnering with Sales and Business Development teams to grow pipeline and revenue.
• The ability to confidently present plans and influence senior sales leaders.
• Experience with analytical tools and a knack for digging into metrics to uncover insights.
• A results-driven mindset with the ability to measure and report campaign effectiveness, especially in terms of qualified sales opportunities.
• Exceptional execution skills and a commitment to delivering high-impact results.
• Experience managing projects across internal Marketing teams and external vendors.
• A solid understanding of the full marketing mix and integrated marketing practices.
• Strategic thinking coupled with strong operational capability.
• A high level of initiative and self-motivation, able to work independently and as part of a team.

Bonus Points If I Have

• Experience within the LegalTech space.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.