Primary Market Research

Project Role: Analyst

Work Experience: 3 to 5 years

Work location: Bangalore / Gurgaon

Work Mode: Hybrid

Must Have Skills: Primary Market Research, Quantitative Research, Report Writing, Questionnaire Design.

Job Responsibility:

• Support the end-to-end delivery of quantitative Primary Market Research (PMR) projects across diverse therapy areas, including studies such as ATU, demand estimation, market assessments, patient flow, patient journey/buying process, segmentation, and other strategic research initiatives.
• Design and refine questionnaires and discussion guides, incorporating guidance from senior team members to ensure research objectives are effectively addressed.
• Conduct robust data analysis, including reviewing tabulations, coding open-ended responses, developing table specifications, and validating outputs, ensuring findings are accurate, insightful, and methodologically sound
• Develop PowerPoint report templates and client deliverables, synthesizing research findings into clear, compelling narratives that address key business questions and support strategic decision-making
• Provide regular progress updates to project leads and managers, while contributing to internal discussions on research findings, implications, and recommendations.
• Perform thorough quality control and final review of project outputs to ensure all deliverables are accurate, error-free, and client-ready
• Effectively manage stakeholder communication and support project lead in client communications through emails, presentations, and conference calls
• Demonstrate strong ownership and accountability as an individual contributor, delivering high quality work with minimal supervision while maintaining productivity, efficiency, and adherence to project timelines
• Actively contribute to personal capability development through continuous learning and performance improvement.
• Demonstrate flexibility and curiosity to work across a broad range of sectors within the Healthcare industry, including Pharmaceuticals, Life Sciences, Biotechnology, Medical Devices, and Healthcare Services, developing a strong understanding of industry trends and business challenges

Technical/Required Skills:

• Bachelor's or Master's degree in Life Sciences; MBA preferred
• Relevant Experience of 3-4 years. Preferential consideration will be given to candidates with experience in consulting and market research within the pharmaceutical domain
• Experience/ academic background for sectors encompassing HealthCare industry (Pharmaceutical, Life Sciences, Biotechnology and Healthcare services)
• Experienced with quantitative PMR research and on a variety of therapy areas
• High skills of interpretation and analysis (quantitative, qualitative and integration of different sources of data assets)
• Ability to understand the link between client needs, data and its application
• Experience in designing/ developing questionnaire and discussion guide as per client's objective
• Excellent interpersonal, oral and written communication skills
• Good innovative thinking abilities and solution-oriented approach to work
• Should be very comfortable with MS Word, PowerPoint, and Excel