Primary Market Research (Pharma/Lifesciences)

Job Description

Roles and Responsibilities

• Lead day to day client communication related to project status updates, milestones, bottlenecks or challenges, etc.
• Partner with client stakeholders, across segments and countries, to translate business questions into survey / interview questions to help understand customer opinions and perspectives.
• Design survey questionnaires and interview discussion guides to capture quantitative and qualitative feedback from customers.
• Design market research studies for representation of different customer segments, sample size, etc. to ensure adequate universe coverage.
• Coordinate with market research vendors to ensure data is being captured accurately and in a timely fashion.
• Design analysis plan of survey and interview data, to ensure the insights are in line with clients business objectives and lead to actionable insights from a marketing RoI standpoint.
• Undertake competitor analysis, wherever possible, to provide competitive advantage to client team and help identify areas of improvement.
• Execute wave of wave analysis comparison across customer surveys and in-depth interviews, and provide insights on how perception and performance of client and competitors are changing over-time.
• Work with in-house advanced analysis team to identify ways of leveraging AI/ML to help optimize the client’s PMR process.
• Support proposal writing, RFP response, RFQ collation, etc. for business development initiatives for multiple clients.
• Lead multiple PMR projects independently while managing small teams of Analysts/Senior Analysts to deliver high-quality solutions.
• Provide input for development of analytical and AI solutions supporting pharmaceutical sales, marketing and commercial operations.
• Ensure timely delivery with strong focus on quality, client satisfaction and agreed SLAs.
• Drive structured project execution through effective planning, documentation and stakeholder communication.
• Drive automation using reusable code, AI-assisted workflows and scalable analytics solutions.
• Maintain knowledge repositories, reusable assets, SOPs and quality frameworks to improve delivery efficiency.
• Build new analytical capabilities, identify business opportunities and support organizational growth.
• Contribute to whitepapers, capability building, internal assets and thought leadership initiatives.
• Develop and deliver presentations and recommendations to senior client stakeholders during delivery and business development.
• Support mentoring, grooming and knowledge-sharing initiatives across the team, especially for newer team members not familiar with PMR.
• Ensure compliance with organizational processes, governance and quality standards.

Additional Information

• Strong interpersonal and client communication skills.
• Excellent leadership, collaboration and stakeholder management abilities.
• Strong analytical thinking and problem-solving mindset.
• Storyboarding and storytelling skills to translate analytics into business insights.
• Ability to manage multiple priorities in a matrix organization.
• Passion for continuous learning, innovation and adoption of emerging AI technologies.
• Strong commitment to quality, ownership and customer success.

Eligibility Criteria

Required Experience

• 5–9 years of experience in Primary Market Research, qualitative as well as quantitative
• 2–4 years of experience in Healthcare, Lifesciences or Pharmaceutical Analytics is preferred.
• Strong quantitative, analytical and problem-solving skills.
• Ability to quickly understand new survey / interview results and translate them into business insights.
• Experience working with global teams and cross-functional stakeholders is desirable.

Technical Skills

• Proficient in Microsoft Office, SQL, SPSS or R, Power BI or Tableau is must
• Hands-on experience in survey design, interview / discussion guide design, survey analysis plan design, report structuring, survey insight generation, etc. is a must
• Hands-on experience with Azure, AWS or GCP is good to have
• Pharmaceutical commercial analytics knowledge is highly desirable.

Basic Qualifications

• Bachelors / Masters (or equivalent) in Operational Research, Statistics, Economics, Applied Mathematics, or related quantitative discipline.
• Excellent written and verbal communication skills in English.

Qualifications

MBA