Presales Head

Role & responsibilities

Job Description Head Pre-Sales

*Position:* Head – Pre-Sales

*Experience:* 12+ Years

*Industry:* Real Estate / Property Development

*Location:* *Coimbatore*

*Department:* Sales & Pre-Sales

*Reporting To:* Business Head / Sales Director

### Position Overview

We are looking for an experienced and result-oriented *Head – Pre-Sales* with *12+ years of experience in the real estate industry* to lead and scale the pre-sales function in Coimbatore.

The incumbent will be responsible for managing the complete pre-sales funnel, leading the pre-sales team, improving lead conversions, driving quality site visits and contributing significantly to overall sales and revenue targets.

### Key Responsibilities

* Lead, manage and mentor the *Pre-Sales / Telecalling team* to achieve business targets.

* Develop and execute effective *lead management and conversion strategies* for real estate projects.

* Manage leads generated through digital campaigns, property portals, referrals, walk-ins, campaigns and other channels.

* Ensure timely lead allocation, calling, qualification and systematic follow-up.

* Monitor the complete sales funnel: *Lead Qualified Lead Site Visit Negotiation Booking*.

* Drive improvement in *lead-to-site-visit and site-visit-to-booking conversion ratios*.

* Establish effective calling scripts, qualification criteria and follow-up processes.

* Monitor daily, weekly and monthly team performance and productivity.

* Analyse lead sources, lead quality, conversion ratios and campaign performance.

* Work closely with *Sales, Digital Marketing, CRM and Project/Site teams* to maximise conversions.

* Ensure accurate and timely maintenance of customer and lead information in CRM.

* Identify genuine prospects based on *budget, location, property requirement, purchase intent and buying timeline*.

* Conduct regular team reviews, coaching sessions and performance improvement initiatives.

* Define and monitor KPIs/KRAs for the pre-sales team.

* Ensure effective customer handover from Pre-Sales to the Sales team.

* Track lost, dormant and ageing leads and implement reactivation strategies.

* Prepare and present *MIS, dashboards and funnel reports* to the management.

* Identify bottlenecks in the pre-sales process and implement corrective actions.

* Ensure the team has strong knowledge of *project details, specifications, amenities, pricing, payment plans, offers and USPs*.

* Support management in sales forecasting and pipeline planning.

* Standardise pre-sales processes and continuously improve operational efficiency.

### Key Performance Indicators

* Lead-to-qualified-lead conversion

* Lead-to-site-visit conversion

* Site-visit-to-booking conversion

* Qualified leads generated

* Site visits scheduled and completed

* Booking contribution from Pre-Sales

* Lead response and follow-up TAT

* Calling productivity and connect ratio

* Lead ageing and reactivation

* Team target achievement

* CRM accuracy and process compliance

### Candidate Profile

* *10+ years of experience* in Real Estate, preferably in *Pre-Sales / Inside Sales / Tele-Sales*.

* Proven experience in *leading and managing a pre-sales team*.

* Strong understanding of the real estate sales funnel and customer buying behavior.

* Experience handling residential and/or commercial real estate projects.

* Strong knowledge of the *Coimbatore real estate market* will be an added advantage.

* Excellent leadership, communication, negotiation and customer-handling skills.

* Strong analytical and MIS reporting capabilities.

* Hands-on experience with *CRM systems, lead management platforms and MS Excel*.

* Strong target orientation with a focus on conversion and revenue.

* Ability to work in a fast-paced, performance-driven environment.

* Strong coordination skills across Sales, Marketing, CRM and Project teams.

### Core Competencies

Interested Applicants : please mail us - [email removed]