Presales Head

A Pre-Sales Head leads and scales the inside sales, lead qualification, and call center operations. They own the entire lead lifecycle from digital or channel partner generation up to scheduling high-quality site visits and handing off ready prospects to the closing sales team.

Key Responsibilities

• Lead Lifecycle Management: Own inbound and outbound lead flows, setting response time SLAs (speed-to-lead), and refining qualification frameworks.
• Team Leadership & Training: Manage, mentor, and coach pre-sales/telesales managers and executives on product knowledge and objection handling.
• Sales Coordination: Ensure a smooth handover of qualified prospects and confirmed site visits to the closing sales team.
• Operations & CRM Hygiene: Monitor CRM workflows, data accuracy, telephony systems, and daily funnel metrics.
• Performance Analytics: Track key metrics like lead-to-site-visit conversion ratios, call volumes, and drop-offs to optimize campaigns with marketing.

Key Performance Indicators (KPIs)

• Lead response time (Speed-to-lead)
• Lead-to-site-visit conversion rate
• Total site visits generated
• CRM data hygiene and process compliance
• Overall team productivity and target achievement