Presales Development Representative

Key Responsibilities

• Identify and research potential B2B customers and decision-makers.
• Conduct outbound calls, emails, LinkedIn outreach, Apollo.io and WhatsApp communication.
• Follow up on marketing-generated and inbound leads.
• Understand prospect requirements, business challenges and project needs.
• Qualify leads based on need, budget, authority, timeline and project scope.
• Conduct initial discovery calls and schedule meetings/demos for the sales team.
• Prepare and deliver basic product/service introductions and presentations.
• Coordinate with the Sales, Marketing and Technical teams for proposals, demos and client requirements.
• Maintain accurate lead and prospect information in the CRM
• Follow up consistently with prospects and move qualified leads through the sales pipeline.
• Prepare daily/weekly reports on calls, leads, meetings, opportunities and conversions.
• Research target industries, companies, competitors and potential accounts.
• Support the sales team in preparing proposals, presentations, case studies and other pre-sales materials.
• Meet defined KPIs and monthly targets for qualified leads, meetings and sales opportunities

Key Skills

• Excellent verbal and written communication skills.
• Strong interpersonal and relationship-building skills.
• Good understanding of B2B sales and lead-generation processes.
• Ability to conduct professional discovery calls.
• Strong follow-up and negotiation skills.
• Comfortable using CRM, MS Office/Google Workspace, Apollo.io, LinkedIn, Email Campaigns and online research tools.
• Ability to understand technology products/services and explain them in simple business terms.
• Self-motivated, organized and target-driven.
• Ability to work independently as well as with cross-functional teams.

Preferred Background

• Graduate/MBA in Marketing, Business Administration, Sales, IT
• 25 years of experience in B2B sales, inside sales, pre-sales, SDR, lead generation, or business development.

Experience selling IT/software solutions, SaaS, digital solutions, technology services will be preferred