PRD Attribute Engineer

Job Description: PRD Attribute Engineer

Role: PRD Attribute Engineer

Location: IBC Knowledge Park

Reporting To: PRD Attribute Lead

Team Name: PRD Attributes

About the Team and the Role:

PRD Attribute Engineer at Ather is responsible for defining, tracking, and delivering the core Performance, Range, and Drivability (PRD) characteristics that define the industry-leading commute and ride experience of our intelligent electric 2 Wheelers

As a PRD Attribute Engineer, you will take end-to-end ownership of PRD attributes for specific electric two-wheeler programs. You will translate high-level product vision, homologation requirements and customer expectations into rigorous technical requirements, conduct trade-off analyses across powertrain, battery and thermal domains, and collaborate closely with cross-functional engineering teams to ensure our vehicles meet and exceed benchmark performance, efficiency, and ride quality standards.

Responsibilities:

• End-to-End Attribute Ownership: Own the end-to-end delivery of PRD attributes for assigned vehicle programs across all stages of development—from initial target setting to final vehicle sign-off and fleet performance monitoring.
• Target Cascading & Requirement Setting: Translate high-level product targets and market benchmarks into actionable vehicle and subsystem-level PRD requirements (motor, battery/BMS, MCU, thermal management, aerodynamics, and rolling resistance).
• Attribute Tracking & Benchmarking: Maintain and continuously update a comprehensive attribute tracking sheet, benchmarking Ather vehicles against internal targets and competitor electric/ICE two-wheelers.
• Root-Cause Analysis & Issue Resolution: Analyze test data and fleet telemetry to diagnose PRD-related bugs and work with component engineering teams to deliver effective remediations.
• Design Integration & FMEA: Provide critical design inputs based on PRD impact assessments and actively participate in System DFMEA (Failure Mode and Effects Analysis) sessions to safeguard performance and range reliability.
• Engineering Change Control & Sign-off: Evaluate and sign off on design, software, or manufacturing process changes by assessing their potential impact on PRD attributes.
• Drive Cycle & Usage Synthesis: Analyze real-world fleet usage data to synthesize custom drive cycles and customer usage patterns, ensuring test protocols reflect actual riding conditions.
• Cross-Functional Alignment: Collaborate continuously with Product Managers, System Engineers, Powertrain/Firmware Teams, and Testing/Validation teams to ensure alignment and accurate delivery of PRD attributes.

Experience and Qualifications:

• Degree: Bachelor's or Master's degree in Mechanical, Automotive, Electrical, or Mechatronics Engineering.
• Experience: 3–5 years of experience in vehicle attribute management, powertrain simulation, or vehicle performance/thermals testing within an automotive engineering environment (EV two-wheeler experience preferred).

Must Have Competencies:

• EV Powertrain & Subsystem Fundamentals: Strong working knowledge of all EV powertrain components and subsystems that impact PRD—including electric motors, motor control units (MCU), battery packs, BMS, thermal management, transmission/drivetrain, tyres and vehicle control firmware.
• Data Analysis & Visualization: Advanced ability to analyze complex test logs, chassis dyno data, and fleet telemetry to extract actionable insights and drive attribute decisions.
• Vehicle Performance & Range Modeling: Mastery on first principles based modeling techniques (Python, Matlab or any similar software based) for range prediction and performance evaluation.
• Domain Expertise in EV Powertrain: Deep understanding of how motor efficiency maps, battery discharge characteristics, regenerative braking, thermal limits, and control logic interact to govern PRD attributes.
• Technical Leadership & Cross-Functional Influence: Strong interpersonal and communication skills to effectively collaborate with component owners, negotiate trade-offs, and lead cross-functional attribute delivery.

Good to Have Competencies:

• Data Automation & Processing: Skilled in using Python, MATLAB, or similar tools for automated data processing pipelines, signal processing, and 1D simulations.
• CAN Communication: Basic knowledge of CAN bus communication protocols and processing vehicle network log files (e.g., using PCAN or Python CAN libraries).
• Dyno Operations: Practical experience and knowledge of Motor Dyno and Chassis Dyno operations to validate powertrain-specific attribute impacts.
• Vehicle Evaluation & Riding Skills: Proficient two-wheeler riding skills with the ability to perform subjective evaluations of throttle response, acceleration feel, braking/regen behaviour, and overall drivability across different ride modes on test tracks and real-world roads.
• Homologation & Regulatory Standards: Basic knowledge of EV homologation standards and regulatory test procedures relevant to PRD attributes

Want to know more

At Ather, we've built India's first intelligent scooter, from scratch. Based on the philosophy of clean design and smart technology, we are transforming the urban commute experience. We are expanding in India, and in the coming years, we look forward to scaling up and launching more products globally. Today, our product offerings include the Ather 450X, 450S, 450 Apex, and Rizta. Beyond the product, we are also setting up an extensive charging network and re-imagining end-to-end ownership experience. To know more, check out our Careers site and our Substack.

Be You, With Us

The Ather story doesn't write itself - our people do. We believe everyone is equal, but not the same. Diversity is our strength, and building an inclusive and equitable workplace begins with acknowledging and embracing our differences. We are an equal opportunity employer, and our team reflects a wide range of identities, experiences, and perspectives - all united by a shared passion to shape the Ather journey.