Practice Leader - SEO & GEO - AI Search

Practice Leader - SEO & GEO - AI Search

Location: Mumbai / Gurgaon
Experience: 15+ Years
Employment Type: Full-time, Permanent
Role Level: Practice / Business Leadership

About the Role

Looking for a senior SEO & GEO Practice Leader to build and scale its enterprise Search, Generative Engine Optimization (GEO) and AI Search Visibility business.

This is a high-ownership leadership role for someone who combines deep Enterprise SEO expertise, hands-on GEO / Generative Search experience and strong business leadership.

You will own practice strategy, enterprise solutioning, client outcomes, delivery capability, team development, new business support and practice economics.

Key Responsibilities

• Build and own the SEO & GEO practice, including strategy, proposition, operating model and delivery standards.
• Develop enterprise solutions across Enterprise SEO, Technical SEO, Content Strategy, GEO, AI Search, Answer Engine Optimization (AEO), LLM visibility and Entity Optimization.
• Lead SEO/GEO audits, enterprise search strategies, competitive visibility analysis, GEO maturity assessments, content and authority strategies and transformation roadmaps.
• Help enterprise clients improve visibility across Google Search, Google AI Overviews, ChatGPT, Gemini, Perplexity and other AI discovery platforms.
• Build AI-led workflows for SEO research, search intent analysis, SERP analysis, content optimization, technical audits, entity analysis, GEO query analysis, AI visibility tracking and reporting.
• Own strategic client engagements and work directly with CMOs, Heads of Digital, Marketing Leaders and Ecommerce Leaders.
• Build and lead high-performing teams across SEO, GEO, Content Strategy and Analytics.
• Drive practice growth through solutioning, workshops, pitches, proposals and commercial scoping.
• Own key practice metrics including revenue, gross margin, utilisation, pricing, resource planning, client profitability and P&L.
• Develop scalable methodologies, AI-led delivery processes, frameworks and proprietary capabilities for SEO and GEO.

Mandatory Experience

• 15+ years of relevant professional experience with significant experience leading Enterprise SEO programmes.
• Strong hands-on expertise in SEO, Technical SEO, Enterprise SEO and organic growth.
• Minimum approximately 2 years of substantive experience in GEO, Generative Search, AI Search or LLM visibility.
• Proven experience building GEO/AI Search capabilities rather than simply adding GEO terminology to traditional SEO services.
• Strong understanding of Google AI Overviews, ChatGPT, Gemini, Perplexity and emerging AI discovery platforms.
• Experience implementing AI-led workflows or automation for SEO/GEO delivery.
• Experience leading large SEO/GEO teams and managing senior specialists.
• Experience owning or significantly influencing P&L, revenue, profitability or practice economics.
• Strong enterprise client management and ability to engage with senior marketing and digital leadership.
• Strong commercial understanding of scope, estimation, pricing, resource planning and profitability.

Technical & Domain Expertise

Strong knowledge of:

Enterprise SEO | Technical SEO | GEO | AI Search | AEO | Content Strategy | Search Intent | Information Architecture | Structured Data / Schema | Internal Linking | E-E-A-T | Digital PR | Search Analytics | Google Search Console | GA4 | Entity Optimization | LLM Visibility | AI Visibility Measurement

Ideal Candidate

We are looking for a builder and practice leader, not a conventional SEO Manager.

The ideal candidate can move comfortably between technical SEO, GEO/AI Search strategy, enterprise transformation and CMO-level business conversations.

You should be senior enough to own the practice while remaining close enough to the work to challenge strategy, audits, recommendations and execution quality.

Interested? WhatsApp: Dimple - [phone removed]
Email: [email removed]

Please share your updated CV with "Practice Leader - SEO & GEO" as the subject line.