PR Trainee (Remote)

About the Opportunity
A fast-growing D2C fashion brand in the premium athleisure and lifestyle apparel space, we re reimagining how storytelling, brand voice, and digital-first PR connect with Gen Z and millennial audiences across India. As we scale nationally and target international expansion, we re seeking a sharp, proactive PR Trainee to support media outreach, press kit development, influencer coordination, and narrative building-all from a remote setup. Role Responsibilities

• Assist in drafting press releases, media advisories, and brand statements aligned with seasonal campaigns and product launches.
• Build and maintain media contact lists across fashion, lifestyle, and business verticals on platforms like Muck Rack, Cision, or similar.
• Support influencer outreach and campaign tracking using tools like AspireIQ, Tagger, or manual Excel-based workflows.
• Monitor brand mentions across social, news, and blogs; compile weekly media clippings and sentiment reports.
• Coordinate logistics for virtual/media events, including scheduling, RSVPs, asset distribution, and follow-ups.
• Shadow senior PR leads in pitch development, media interviews prep, and post-campaign performance analysis.

Skills Qualifications

Must-Have

• Proficiency in Google Workspace (Docs, Sheets, Slides)
• Experience with Canva or Adobe Express for basic press kit visuals
• Comfort using LinkedIn Sales Navigator or similar outreach tools
• Familiarity with media monitoring platforms (Mention, Brand24, Google Alerts)
• Ability to draft clean, error-free copy in brand voice
• Basic understanding of press release structure and SEO-friendly PR writing

Preferred

• Internship or freelance experience in fashion, lifestyle, or D2C PR
• Knowledge of Indian media landscape (print, digital, podcast, influencer)
• Experience with Notion or Airtable for campaign tracking

Benefits Culture Highlights

• 100% remote with flexible hours-work from anywhere in India
• Direct exposure to a scaling fashion brand s global PR playbook
• Mentorship from senior PR comms leaders with brand-building experience