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    Job · 14630680

    boon logo

    PR & Partnerships Manager

    boon · Gurugram · onsite · Posted 53d ago

    Not disclosed4–7 yrsfulltimeSourced fromFoundit

    About a minute. You'll make an account on the way through.

    About this role

    About the role

    We're looking for someone to own how we show up in the world outside our own channels — in the press, in creator content, and alongside other brands we admire.

    This is a builder's role, not a maintenance one. You'll be the first dedicated hire for this function, which means you'll set up the systems, the media list, the creator pipeline and the partnership playbook from scratch. If you like owning a number and a relationship list rather than executing someone else's brief, this will suit you.

    What you'll own

    Press & earned media

    • Build and maintain relationships with journalists, editors and writers across consumer, lifestyle, business and startup media
    • Write and pitch stories — launches, founder narratives, category POVs, data angles — and follow through until they land
    • Draft press releases, media kits, founder bios, Q&As and byline articles
    • Manage inbound press requests, interview prep and spokesperson briefings
    • Track coverage and report on share of voice, quality of placement and reach

    Creator & UGC collaborations

    • Identify, reach out to and negotiate with creators across Instagram, YouTube and LinkedIn — from nano to mid-tier
    • Own the full cycle: outreach, briefing, contracting, product seeding, deliverable tracking, payment coordination
    • Build a repeatable seeding programme that generates a steady flow of organic UGC
    • Manage usage rights and build a library of creator content the wider marketing team can use in ads and on-site
    • Measure what actually works — not just views, but content that performs when we put spend behind it

    Brand collaborations

    • Source and pitch brand-to-brand partnerships — co-branded products, bundles, giveaways, events, cross-promotions
    • Negotiate terms and manage the partnership end-to-end across both sides
    • Build a pipeline of target brands rather than reacting to whatever comes inbound

    Social

    • Own the content calendar and day-to-day publishing across our channels
    • Manage community engagement, comments and DMs
    • Work with design and content to turn press wins and creator content into channel content
    What we're looking for
    • 4–7 years in PR, influencer marketing, brand partnerships or communications — agency or in-house, both work
    • A real media list. You should be able to name journalists you can call, not just publications you've read
    • Proven creator collaborations you personally negotiated and ran, with examples of the output
    • Strong writing. You'll be drafting pitches, releases and briefs daily, and the quality of your writing is most of the job
    • Comfort with numbers — you can build a coverage report and defend a creator budget
    • Someone who chases. A lot of this role is the seventh follow-up email

    Nice to have

    • Experience with consumer or D2C brands
    • Existing creator relationships in our category
    • Experience with tools like Qoruz, Winkl, Notion or Airtable
    • Regional language media relationships beyond English press
    What this role is not
    • It's not a paid media planning role — we're not looking for GRPs and buying experience
    • It's not a pure content creation role — you'll brief and commission, not shoot and edit
    • It's not corporate comms or crisis management
    Why join
    • We're small enough that this function is genuinely yours to build, and far enough along that there's real product and real traction to work with. You'll report directly into marketing leadership with no layers in between, and you'll see the impact of your work in weeks rather than quarters.

    Sourced from foundit

    Skills

    Community EngagementCreator collaborations

    About Boon

    boon logo

    boon

    Urban Transport

    11-50

    employees

    Tempe

    US

    ₹5.6L PA avg

    Avg at Boon

    About

    Boon is a retailer of baby products that provides nursh bottles, accessories, and bath toy products. Boon is a designer and manufacturer of infant and baby products. They sells feeding and bathing products. They do research to design the products for the new parents and to their childrens.

    Industries

    Urban Transport

    Employee ratings

    7 reviews

    3.5/ 5

    Culture

    4.0

    Career growth

    4.0

    Work-life

    4.3

    Employees rate it well for

    Compensation & Benefits38Work-Life Balance38

    Find them on

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