PR & Marketing Executive
Gemological Science International · Mumbai · onsite · Posted 1d ago
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About this role
Job Summary
Opening for the position of PR Executive with preferably 2-3 years of experience. The candidate should have good communication skills and the ability to coordinate effectively between internal teams, external agencies, vendors, and digital partners. This role requires someone who can follow up, manage timelines, and ensure that marketing creatives, campaigns, and digital activities are executed smoothly. The ideal candidate should have a basic understanding of digital marketing and be comfortable working on social media platforms, Meta Ads, Instagram Ads, and campaign coordination.
Key Responsibilities
- Coordinate with internal departments, agencies, designers, vendors, and external partners to get marketing work completed on time.
- Assist in planning, executing, and monitoring social media campaigns across platforms such as Instagram and Facebook.
- Run and manage Meta Ads and Instagram Ads, including campaign setup, coordination, tracking, and reporting.
- Run and manage WhatsApp and email marketing campaigns using tools like Interakt.
- Support digital marketing activities such as SEO, social media marketing, paid ads, and content coordination.
- Help create and coordinate marketing creatives, campaign ideas, social media posts, promotions, and brand communication.
- Prepare briefs for designers, agencies, or content teams and ensure the final output matches the brand requirement.
- Track campaign performance, follow up on deliverables, and suggest basic improvements where required.
- Stay updated with social media trends, digital marketing formats, and competitor activities.
- Write and distribute press releases, media pitches, and articles.
- Create case studies and client success stories.
- Coordinate participation in trade shows, conferences, and industry events.
- Promote educational courses and certifications to trade professionals and the public.
Required Skills
- Preferably 2-3 years of experience in marketing, digital marketing, social media, or brand coordination.
- Good communication and coordination skills.
- Basic knowledge of digital marketing, SEO, Meta Ads, Instagram Ads, and social media platforms.
- Ability to coordinate with multiple teams and ensure work gets completed within timelines.
- Creative thinking and ability to contribute ideas for campaigns, creatives, and social media content.
- Basic understanding of branding, content planning, captions, and campaign execution.
- Organized, proactive, detail-oriented, and comfortable managing multiple tasks.
- Prior experience or strong interest in the jewelry, gemstone, or luxury B2B industry is a plus.
- Good writing skills for creating press releases, case studies, and presentations.
- Ability to create and publish content on the company WordPress website.
- Comfortable coordinating trade show participation and event logistics.
- Knowledge of LinkedIn and email marketing for B2B audiences.
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
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About Gemological Science International

Gemological Science International
51-200
employees
2005
21 years old
New York, New York
United States
₹7.6L PA avg
Avg at Gemological Science International
About
Gemological Science International (GSI) is one of the three largest US gemological laboratories with 8 offices in the United States, India, Israel and Belgium.
GSI is the most technologically advanced gemological laboratory that provides professional gemstone identification, grading and appraisal services to some of largest and most recognized fine jewelry retailers and manufacturers worldwide.
We provide certification for some of the world's most prominent diamond brands, such Leo Diamond, Tolkowsky Diamond, Sitara, Solitaria and many others.
GSI has re-engineered the processing paths for gem identification and grading, which has resulted in higher levels of productivity and reduced costs. This cost efficiency is passed on to our customers and ultimately to consumers, making these beneficial grading reports more affordable.
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10 reviews
Culture
2.3
Career growth
2.8
Work-life
2.6
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