PR & MARKETING EXECUTIVE

Position: PR & Marketing Executive

Location: Kala Ghoda, Mumbai

Experience: 2+ years

ABOUT SDS by KUSHAL SHAH

• SDS by KUSHAL SHAH is a men's luxury brand specializing in Prêt, Couture, and Bespoke.

• We focus on refined design aesthetics, craftsmanship, and service, creating a seamless balance between luxury and contemporary style.

• Rooted in an edgy yet timeless design philosophy, our collections reflect an evolving yet consistent creative vision.

• Our parent company, SHEETAL, has been a pioneer in Indian fashion retail for over 50 years.

• Industry icons such as Hemant Trivedi, Manish Malhotra, and Aki Narula began their creative journeys at SDS before launching their own labels.

KEY RESPONSIBILITIES :

• Assist in planning and executing integrated marketing strategies aligned with brand objectives.
• Develop annual, seasonal, and collection launch marketing plans.
• Coordinate campaigns across retail, digital, PR, influencer marketing, and events.
• Work closely with Design, Retail, Social Media, and Visual Communication teams to ensure unified campaign execution.

• Build and maintain relationships with fashion editors, journalists, media houses, stylists, celebrities, and PR agencies.
• Coordinate press releases, media kits, brand announcements, and editorial opportunities.
• Track print, digital, television, and online media coverage.
• Manage celebrity dressing opportunities and media requests.
• Maintain an updated PR database and media contact lists.

• Identify and execute collaborations with luxury brands, influencers, designers, hotels, artists, and lifestyle partners.
• Coordinate influencer gifting, collaborations, and paid partnerships.
• Research potential strategic partnerships that align with the brand's positioning.
• Manage communication and follow-ups with external collaborators.

• Coordinate campaign shoots, lookbook shoots, editorials, and collection launches.
• Liaise with photographers, stylists, creative agencies, production houses, models, HMU artists, and vendors.
• Ensure all marketing deliverables are completed within timelines and budgets.
• Assist during photoshoots, launch events, and marketing activations.

• Coordinate email marketing campaigns, WhatsApp broadcasts, newsletters, invitations, and customer communications.
• Ensure all communication reflects the brand's luxury positioning and tone of voice.
• Support the creation of campaign messaging, product narratives, and launch communication.
• Coordinate marketing collateral for retail, exhibitions, and events.

• Plan and execute luxury retail events, trunk shows, exhibitions, collection previews, and client experiences.
• Coordinate event logistics, guest management, invitations, and vendor communication.
• Support in creating memorable customer experiences during launches and activations.
• Work with retail teams to ensure seamless event execution.

• Conduct ongoing research on luxury fashion, consumer behavior, competitors, and market trends.
• Monitor competitor campaigns, collaborations, pricing, and marketing initiatives.
• Identify opportunities to strengthen the brand's positioning.
• Present research findings and recommendations to the leadership team.

• Track campaign performance, ROI, media coverage, influencer performance, and customer engagement.
• Prepare structured weekly and monthly marketing reports.
• Monitor campaign budgets, timelines, and deliverables.
• Recommend improvements based on campaign insights and analytics.

• Collaborate with Design, Production, Retail, Social Media, Photography, Visual Communication, and E-commerce teams.
• Coordinate with external agencies, vendors, influencers, media partners, and event partners.
• Maintain project trackers and ensure timely execution of all marketing initiatives.
• Ensure seamless communication across departments throughout campaign execution.

• Stay updated with global luxury fashion, branding, retail, and marketing trends.
• Research innovative campaign formats, experiential marketing ideas, and consumer engagement strategies.
• Recommend creative concepts that strengthen the brand's luxury positioning.
• Continuously identify new opportunities for brand awareness and customer acquisition.

Primary Requirements:

1. Effective communication skills
2. Proficiency in Microsoft Office and creative tools like Adobe Softwares, canva, etc
3. The ability to work efficiently under pressure
4. Presentable and fashionable
5. Excellent organizational and time management skills
6. Strong analytical and problem solving skills
7. Preferred prior experience and knowledge in: Fashion, Luxury, Lifestyle.
8. Preferred if any previous writing experience
9. Possess basic computer skills 
10. Be familiar with the concept of Search Engine Optimization (SEO)
11. The ability to work efficiently under pressure
12. Excellent organizational and time management skills

Interested candidates, please send us your resume at [HIDDEN TEXT].