PR & Events Executive

Location: Andheri East, Mumbai

Department: Marketing

Experience: 3+ Years

Employment Type: Full-Time

About the Company:

BitDelta India is a technology led digital asset trading platform built for Indian users, with a focus on security, transparency, and user experience. The platform is designed to make digital asset trading clearer, more secure, and easier to navigate for both new and experienced users. Backed by experienced fintech and technology professionals, BitDelta India combines secure infrastructure, intuitive product design, and a responsible approach to support India's growing digital asset ecosystem.

Website: www.bitdelta.in

Role Profile

This profile plays an important role in building and managing BitDelta India credibility and reputation. The candidate needs to manage media relationships, build thought leadership, secure press announcements, create leadership profile visibility, and build brand reputation along with crisis communication and corporate narratives.

Industry experience: Preferably FinTech, BFSI, Finance. Web3, Crypto Exchange will be an added advantage.

Duties and Responsibilities

A Public Relations Executive will take up the following duties and responsibilities:

• Managing the organization's public relations (PR) team and overseeing all their activities

• Liasoning with the agency to create strategy and lead execution with goal-based tasks • Developing and implementing publicity strategies for the company's products and services, including a crisis management strategy

• Developing and implementing organizational publicity strategies for company events and spokesperson opportunities

• Creating and managing a PR plan, including budgets, timelines, branding, content, reporting etc.

• Analyzing and tracking all media coverages of the organization as well as competition and drafting appropriate responses for media queries

• Working with the social media person to create a content calendar to promote online and offline coverage

• Organizing promotional events such as press tours and conferences

• Representing the organization at press conferences, interviews, etc

• Identifying key industry events participation and speaking opportunities

• Managing events participation, branding and coverage end-to-end

• Build & maintain relationships with journalists, media houses & industry outlets

• Lead agency deliverables and own results to meet business objectives

• Create PR calendar: announcements, partnerships, product launches

• Draft press releases, founder quotes, media kits

• Secure high-quality media coverage

• Manage crisis communication protocols

• Coordinate interviews, podcasts, events for leadership

• Track brand mentions and sentiment and coverage

• Events and awards listing and participation

KPIs

• Number & quality of media placements in mainstream and regional publications

• Journalist connections and database for recurring stories

• Share of Voice growth mapping

• Share of voice vs. competitors

• Sentiment score (positive, neutral, negative)

• PR-driven website traffic / social impact spikes

• Response time during PR issues

• Mention volume & reach per quarter

• Founder visibility metrics (speaking opportunities, articles, & interviews)

• Marque events visibility, reach and awareness