PR Cum Content Developer

Position: PR Cum Content Developer

Experience: 3–5 Years

Qualification: Bachelor's/Master's Degree in Mass Communication, Journalism, Bachelor's/Master's Degree in English & Odia, Public Relations, Marketing, or a related field

Location: Berhampur/Bhubaneswar, Odisha

Employment Type: Full-Time

Salary: Upto 25,000 per month, depending on experience, skills, and suitability for the role

About the Role

We are looking for a creative and experienced PR Cum Content Developer who can manage public relations activities while developing engaging, informative, and brand-focused content across multiple platforms. The candidate will be responsible for creating PR materials, digital content, media communications, and maintaining a consistent brand voice.

Key Responsibilities

• Develop and manage PR content, press releases, media notes, and official communications.
• Write engaging blogs, articles, website content, and promotional materials.
• Create and edit social media content aligned with brand objectives and campaigns.
• Develop content for press conferences, media interactions, events, launches, and promotional activities.
• Coordinate with media houses, journalists, publications, and other relevant stakeholders.
• Identify relevant PR and media opportunities to increase brand visibility.
• Draft speeches, announcements, newsletters, captions, and corporate communications as required.
• Ensure all content is grammatically accurate, clear, engaging, and aligned with the organization's brand tone.
• Research industry trends, current topics, and audience interests to develop relevant content.
• Coordinate with the Marketing, Creative, Digital, and Event teams for campaign and communication requirements.
• Maintain consistency in brand messaging across online and offline communication channels.
• Proofread and edit content before publication.
• Monitor media coverage and maintain records of PR activities and publications.
• Prepare regular reports on PR activities, media coverage, content performance, and campaign outcomes.

Required Skills

• Excellent written and verbal communication skills in English and Odia.
• Strong content writing, editing, proofreading, and storytelling abilities.
• Good understanding of Public Relations, media communication, and brand communication.
• Ability to write different types of content for different audiences and platforms.
• Strong research and information-gathering skills.
• Good knowledge of social media platforms and digital content trends.
• Ability to manage multiple assignments and meet deadlines.
• Strong interpersonal and media coordination skills.
• Creative thinking with attention to detail.
• Proficiency in MS Office/Google Workspace and commonly used content and communication tools.

Preferred Candidate Profile

• 3–5 years of relevant experience in PR, content development, journalism, media, marketing, advertising, or corporate communications.
• Experience in handling press releases, media relations, brand communication, and digital content.
• Candidates with experience in an advertising agency, PR agency, media organization, hospitality, events, or corporate environment will be preferred.
• Should be proactive, organized, creative, and comfortable working in a fast-paced environment.

Key Performance Areas (KPIs)

• Quality and consistency of PR and written content.
• Number and quality of media publications/coverage generated.
• Timely delivery of press releases and communication materials.
• Website, blog, and social media content output.
• Brand visibility and communication effectiveness.
• Media and stakeholder engagement.
• Accuracy, originality, and adherence to brand guidelines.
• Timely completion of assigned PR and content projects.