PPC Specialist
Identixweb · Bengaluru · onsite · Posted 34d ago
Undisclosed3–8 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
Job Description
Roles & Responsibilities
We are looking for a highly experienced PPC Specialist to manage paid campaigns for SaaS products for both domestic and international markets. The role is suitable for a product-based or service-based company working with B2B or B2C SaaS.
- Plan, create and manage PPC campaigns for SaaS products across Google Ads, Meta Ads, E-mail Marketing ,LinkedIn Ads, etc.
- Run campaigns targeted to both Indian and international audiences (geo targeting, time zones, currencies where required).
- Conduct keyword research, audience targeting and competitor analysis for multiple markets.
- Create and test ad copies, landing pages and extensions to improve CTR and conversion rate.
- Monitor daily performance of campaigns and optimize for CPL, CAC and ROAS.
- Set up and track conversions using Google Analytics, Tag Manager, and other tools.
- Prepare weekly and monthly performance reports with insights and recommendations.
- Collaborate with sales, marketing and product teams to align campaigns with business goals.
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- 3+ years of strong experience in PPC / Performance Marketing.
- Proven experience running campaigns for SaaS products (product or service company, domestic and/or international).
- Excellent knowledge of Google Ads; experience with LinkedIn Ads and remarketing is preferred.
- Strong knowledge of LinkedIn Recruiter, Boolean search techniques, and social recruiting tools.
- Data-driven mindset with strong analytical and reporting skills.
Required Skills
Google Ads Audience targeting & remarketing Bid strategy & budget optimization Google Tag Manager Google Analytics Ad copywriting Campaign structure & account organization Meta Ads Keyword research & intent mapping A/B testing
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
TestingEmail MarketingAnalyticsCopy WritingSAASmanagementResearchanalyticalPPCCompetitor Analysis