PPC Specialist

We are looking for a PPC Specialist with strong experience managing and optimizing paid advertising campaigns for international clients. The ideal candidate should have a proven track record of driving performance across Google Ads and Meta Ads while leveraging data, analytics, and strategic thinking to deliver measurable business results.

Required Experience & Skills

• 3+ years of hands-on experience managing successful PPC campaigns across Google Ads, Facebook, and Instagram.
• Experience managing monthly ad budgets of $10,000+ across Search, Display, Video, and Performance campaigns.
• Strong understanding of campaign strategy, execution, optimization, and performance measurement.
• Demonstrated success through campaign results, KPIs, and performance metrics.
• Experience with audience targeting, retargeting campaigns, and eCommerce conversion optimization.
• Ability to develop innovative strategies to improve performance while reducing acquisition costs.
• Strong analytical mindset with the ability to interpret data and make data-driven decisions.
• Up-to-date knowledge of paid media trends, platform updates, and industry best practices.
• Experience working with international clients, particularly US-based markets, is highly preferred.
• Advanced experience with GA4, Google Tag Manager, and Looker Studio reporting.
• Experience preparing client proposals, campaign recommendations, and pricing strategies.
• Strong written and verbal communication skills.
• Copywriting experience is a significant advantage.

Key Responsibilities

Strategy & Performance Analysis

• Analyze campaign performance, conversion funnels, and key business metrics.
• Develop and execute strategies focused on revenue growth and lead generation.
• Identify opportunities to improve campaign efficiency and profitability.

Campaign Management

• Create, launch, monitor, and optimize paid campaigns across multiple platforms.
• Build highly targeted audience segments and retargeting campaigns.
• Manage campaign budgets effectively while maintaining performance goals.

Testing & Optimization

• Conduct ongoing A/B testing for audiences, creatives, landing pages, and ad copy.
• Continuously refine targeting and messaging based on performance insights.
• Scale winning campaigns while maintaining profitability.

Reporting & Insights

• Monitor campaign performance and provide actionable recommendations.
• Build insightful reports and dashboards using GA4 and Looker Studio.
• Present performance updates and strategic recommendations to clients and stakeholders.

Funnel & Tracking Management

• Understand and optimize the entire customer journey.
• Ensure accurate tracking, attribution, and reporting across all marketing channels.
• Maintain visibility into campaign performance and traffic sources at all times.

Preferred Qualifications

• Google Analytics (GA4): 3+ years
• Facebook/Meta Advertising: 3+ years
• Experience working with digital marketing agencies or white-label environments
• Experience handling multiple international client accounts simultaneously