PPC Specialist
Digigen Technology Delhi · Gurugram · onsite · Posted 48d ago
Undisclosed5–10 yrsfulltimeSourced from
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About this role
Job Title: Senior PPC Specialist
Location: Gurugram, Sector 43
Work Mode: Work from Office (5 Days Working)
Experience: 5–8 Years
Employment Type: Full-Time
Job Summary
We are looking for a highly experienced Senior PPC Specialist with 5-8 years of hands-on experience in planning, executing, and optimizing high-budget paid marketing campaigns across Google, Meta, LinkedIn, and other digital advertising platforms. The ideal candidate should have expertise in driving qualified leads, maximizing ROI, reducing acquisition costs, and scaling performance marketing initiatives across multiple business verticals.
The candidate should possess strong analytical capabilities, experience with marketing automation tools, attribution models, conversion tracking, and data-driven decision-making.
Key Responsibilities
Develop and execute end-to-end paid marketing strategies across multiple digital platforms.
Manage high-budget campaigns on:
Google Ads (Search, Display, Performance Max, Shopping & YouTube)
Meta Ads (Facebook & Instagram)
LinkedIn Ads
Microsoft/Bing Ads
Build scalable lead generation and customer acquisition campaigns.
Define campaign KPIs including CPL, CAC, ROAS, ROI, Conversion Rate, CTR, and Quality Score.
Perform advanced keyword research, competitor analysis, and audience segmentation.
Design and execute A/B testing strategies for:
Ad creatives
Landing pages
Audience targeting
Bid strategies
Optimize campaigns using Smart Bidding, automated rules, scripts, and AI-powered recommendations.
Monitor daily campaign performance and implement optimization strategies to maximize conversions.
Manage remarketing and retargeting campaigns across different platforms.
Implement and maintain conversion tracking using:
Google Tag Manager (GTM)
Google Analytics 4 (GA4)
Google Ads Conversion Tracking
Meta Pixel
LinkedIn Insight Tag
Develop performance dashboards using Looker Studio (Google Data Studio).
Analyze attribution models and customer journeys to improve marketing effectiveness.
Collaborate closely with SEO, Content, Design, Sales, and Product teams for integrated marketing campaigns.
Prepare weekly and monthly performance reports with actionable insights for senior management.
Stay updated with the latest digital advertising trends, privacy regulations, and platform updates.
Required Skills
5–8 years of experience in Performance Marketing/PPC Campaign Management.
Expert knowledge of:
Google Ads
Meta Ads Manager
LinkedIn Campaign Manager
Microsoft Ads
Strong understanding of:
CPL
CAC
ROAS
ROI
CTR
Conversion Rate Optimization (CRO)
Attribution Models
Hands-on experience with:
Google Analytics 4 (GA4)
Google Tag Manager
Looker Studio (Google Data Studio)
Search Console
Google Merchant Center
Strong expertise in:
Remarketing
Audience Segmentation
Funnel Optimization
Lead Generation Campaigns
Conversion Tracking
Experience with bid management strategies including:
Manual CPC
Target CPA
Target ROAS
Maximize Conversions
Strong analytical and data interpretation skills.
Excellent communication and stakeholder management skills.
Preferred Qualifications
Experience handling monthly advertising budgets of 20 Lakhs+ or equivalent.
Experience working with B2B SaaS, IT Services, Technology, or Lead Generation businesses.
Knowledge of CRM integrations such as HubSpot, Salesforce, Zoho CRM, or similar platforms.
Familiarity with marketing automation tools and AI-driven campaign optimization.
Basic understanding of SEO and content marketing to support integrated digital campaigns.
Certifications (Preferred)
Google Ads Search Certification
Google Ads Display Certification
Google Analytics (GA4) Certification
Meta Certified Media Buying Professional
LinkedIn Marketing Solutions Certification
Educational Qualification
UG: Bachelor's Degree in Marketing, Business Administration, Computer Applications, or a related field.
Preferred: MBA in Marketing or Digital Marketing Certification.
Thanks & Regards
Nitin Dubey
SR .Talent Acquisition Specialist
Mobile & WhatsApp : [phone removed]
Email: [email removed]
Follow us for more/upcoming opportunities : https://lnkd.in/gjjEKcx
Digigen Technology Private Limited
Office : C 4,Second Floor, Jeewan Park, Som Bazar Road, Uttam Nagar, New Delhi-110059
Head Office: Sector 64,Noida -201301
Branches: Hyderabad, Nagpur, Patna, Bangalore, Ranchi, Mumbai and Pune
Web: www.thedigigen.com
Location: Gurugram, Sector 43
Work Mode: Work from Office (5 Days Working)
Experience: 5–8 Years
Employment Type: Full-Time
Job Summary
We are looking for a highly experienced Senior PPC Specialist with 5-8 years of hands-on experience in planning, executing, and optimizing high-budget paid marketing campaigns across Google, Meta, LinkedIn, and other digital advertising platforms. The ideal candidate should have expertise in driving qualified leads, maximizing ROI, reducing acquisition costs, and scaling performance marketing initiatives across multiple business verticals.
The candidate should possess strong analytical capabilities, experience with marketing automation tools, attribution models, conversion tracking, and data-driven decision-making.
Key Responsibilities
Develop and execute end-to-end paid marketing strategies across multiple digital platforms.
Manage high-budget campaigns on:
Google Ads (Search, Display, Performance Max, Shopping & YouTube)
Meta Ads (Facebook & Instagram)
LinkedIn Ads
Microsoft/Bing Ads
Build scalable lead generation and customer acquisition campaigns.
Define campaign KPIs including CPL, CAC, ROAS, ROI, Conversion Rate, CTR, and Quality Score.
Perform advanced keyword research, competitor analysis, and audience segmentation.
Design and execute A/B testing strategies for:
Ad creatives
Landing pages
Audience targeting
Bid strategies
Optimize campaigns using Smart Bidding, automated rules, scripts, and AI-powered recommendations.
Monitor daily campaign performance and implement optimization strategies to maximize conversions.
Manage remarketing and retargeting campaigns across different platforms.
Implement and maintain conversion tracking using:
Google Tag Manager (GTM)
Google Analytics 4 (GA4)
Google Ads Conversion Tracking
Meta Pixel
LinkedIn Insight Tag
Develop performance dashboards using Looker Studio (Google Data Studio).
Analyze attribution models and customer journeys to improve marketing effectiveness.
Collaborate closely with SEO, Content, Design, Sales, and Product teams for integrated marketing campaigns.
Prepare weekly and monthly performance reports with actionable insights for senior management.
Stay updated with the latest digital advertising trends, privacy regulations, and platform updates.
Required Skills
5–8 years of experience in Performance Marketing/PPC Campaign Management.
Expert knowledge of:
Google Ads
Meta Ads Manager
LinkedIn Campaign Manager
Microsoft Ads
Strong understanding of:
CPL
CAC
ROAS
ROI
CTR
Conversion Rate Optimization (CRO)
Attribution Models
Hands-on experience with:
Google Analytics 4 (GA4)
Google Tag Manager
Looker Studio (Google Data Studio)
Search Console
Google Merchant Center
Strong expertise in:
Remarketing
Audience Segmentation
Funnel Optimization
Lead Generation Campaigns
Conversion Tracking
Experience with bid management strategies including:
Manual CPC
Target CPA
Target ROAS
Maximize Conversions
Strong analytical and data interpretation skills.
Excellent communication and stakeholder management skills.
Preferred Qualifications
Experience handling monthly advertising budgets of 20 Lakhs+ or equivalent.
Experience working with B2B SaaS, IT Services, Technology, or Lead Generation businesses.
Knowledge of CRM integrations such as HubSpot, Salesforce, Zoho CRM, or similar platforms.
Familiarity with marketing automation tools and AI-driven campaign optimization.
Basic understanding of SEO and content marketing to support integrated digital campaigns.
Certifications (Preferred)
Google Ads Search Certification
Google Ads Display Certification
Google Analytics (GA4) Certification
Meta Certified Media Buying Professional
LinkedIn Marketing Solutions Certification
Educational Qualification
UG: Bachelor's Degree in Marketing, Business Administration, Computer Applications, or a related field.
Preferred: MBA in Marketing or Digital Marketing Certification.
Thanks & Regards
Nitin Dubey
SR .Talent Acquisition Specialist
Mobile & WhatsApp : [phone removed]
Email: [email removed]
Follow us for more/upcoming opportunities : https://lnkd.in/gjjEKcx
Digigen Technology Private Limited
Office : C 4,Second Floor, Jeewan Park, Som Bazar Road, Uttam Nagar, New Delhi-110059
Head Office: Sector 64,Noida -201301
Branches: Hyderabad, Nagpur, Patna, Bangalore, Ranchi, Mumbai and Pune
Web: www.thedigigen.com
Sourced from naukri
Skills
Google AdsPPCPay Per Click