Ppc Specialist

Senior Meta Ads Specialist EdTech

Companies: Vionsys IT

If interested, share your cv at [email removed]

Role Overview

We are looking for a Senior Meta Ads Specialist with strong EdTech industry experience to plan,

execute, optimize, and scale high-performing Meta advertising campaigns focused on lead

generation, conversions, and business growth.

Key Responsibilities

• Plan and manage Meta Ads campaigns across Facebook & Instagram.
• Develop campaign strategies, audience targeting, retargeting, and funnel-based campaigns.
• Manage lead generation, conversion, traffic, and remarketing campaigns.
• Conduct A/B testing for creatives, audiences, ad copies, placements, and bidding strategies.
• Monitor and optimize CPL, CPA, CTR, ROAS, conversion rate, and overall campaign

performance.

• Manage campaign budgets and ensure efficient ad spend.
• Analyze campaign data and prepare performance reports with actionable insights.
• Coordinate with content/design teams for high-performing ad creatives and copies.
• Implement and monitor Meta Pixel, Conversions API, Events Manager, and conversion

tracking.

• Identify trends, competitors, and new opportunities to improve campaign performance.
• Work closely with the marketing and business teams to align campaigns with lead and

revenue targets.

Required Skills & Experience

• 5+ years of hands-on experience in Meta Ads/Paid Social, preferably in EdTech.
• Strong understanding of Meta Ads Manager, Business Manager, Ads Reporting & Analytics.
• Proven experience managing lead-generation and conversion campaigns at scale.
• Strong knowledge of audience segmentation, retargeting, lookalike audiences, funnels, and

campaign optimization.

• Experience with Meta Pixel, CAPI, UTM tracking, GA4, and conversion tracking.
• Strong analytical and performance-marketing mindset.
• Ability to independently manage campaigns, budgets, testing, optimization, and reporting.
• Good understanding of digital marketing, content strategy, and customer acquisition.
• Strong communication, coordination, and problem-solving skills.

Preferred

• Experience with EdTech lead funnels, course/program promotions, and high-volume lead

generation.

• Familiarity with Google Ads, landing pages, CRM integration, and marketing automation

will be an added advantage.