PPC Specialist (Google Ads & Meta Ads)

We are looking for a performance-focused PPC Specialist with strong hands-on experience in both Google Ads and Meta Ads (Facebook & Instagram). The role will be responsible for generating qualified leads, managing advertising budgets, and continuously improving CPL, conversions, and ROI.

Key Responsibilities

Google & Meta Ads

• Plan, create, manage, and optimize Google Ads and Meta Ads campaigns.
• Manage Search, Performance Max, Display, YouTube, Lead Generation, Conversion, and Remarketing campaigns as required.
• Conduct keyword, competitor, and audience research.
• Manage bidding, budgets, targeting, negative keywords, ad copies, and creatives.
• Optimize campaigns for CPL, CPA, conversions, lead quality, and ROAS.

Tracking & Performance

• Set up and monitor conversion tracking, Google Analytics, Google Tag Manager, and Meta Pixel.
• Conduct A/B testing of ads, audiences, creatives, and landing pages.
• Monitor campaign performance, identify issues, and take corrective actions.
• Manage and allocate advertising budgets based on performance.
• Prepare weekly/monthly performance reports and achieve lead-generation and ROI targets.

Requirements

• 35 years of hands-on PPC / Performance Marketing experience.
• Strong expertise in Google Ads and Meta Ads, especially lead-generation campaigns.
• Proven ability to improve CPL, CPA, conversion rates, and ROI/ROAS.
• Strong knowledge of conversion tracking and attribution.
• Experience with Google Analytics, GTM, and Meta Pixel.
• Strong analytical, optimization, and budget-management skills.
• Ability to independently own campaign performance and deliver targets.

Key Performance Areas

• Number of qualified leads generated
• Cost per Lead / Cost per Acquisition
• Lead quality
• Conversion rate
• Return on advertising spend
• Effective utilization of advertising budget