PPC & Performance Marketing Specialist

Key Summary

• We are looking for a PPC & Performance Marketing Specialist to plan, execute, and optimize paid advertising campaigns across Google Ads, LinkedIn Ads, Meta Ads, and Display Advertising. The role will focus on generating high-quality B2B leads, improving ROI and conversion rates, and supporting overall business growth. The candidate will work closely with Sales and Product teams and should have hands-on experience with Google Analytics, Google Tag conversion tracking, SEO, and marketing automation.

Key Responsibilities

• Plan, execute, and optimize PPC campaigns across Google Ads, LinkedIn Ads, Meta Ads, and Display platforms.
• Develop paid lead-generation strategies to drive qualified traffic and sales-ready leads.
• Manage keyword research, bidding strategies, ad copy, audience targeting, landing pages, and campaign budgets.
• Monitor campaign performance and optimize ROI, CPA, conversion rates, and lead quality.
• Manage and optimize marketing automation workflows
• Track leads, campaign sources, conversions, and performance using analytics tools.
• Collaborate with Sales and Product teams to align campaigns with lead nurturing and sales objectives.
• Support SEO activities including keyword research, on-page optimization, content recommendations, and website performance.
• Create and coordinate content for landing pages, ad creatives, newsletters, blogs, and campaign assets.
• Conduct competitor and market analysis to identify new growth opportunities.
• Support product launches with performance-driven digital marketing campaigns.
• Maintain brand consistency across paid and organic marketing channels.