Ppc Manager

Job Description for PPC

1. PPC Manager 7-8 Years Experience

Position: PPC Manager
Experience: 7–8 Years
Department: Digital Marketing
Type: Full-time

Job Summary:

We are looking for an experienced and strategic PPC Manager to lead our paid media efforts across platforms like Google Ads, Meta Ads, and other PPC channels. The ideal candidate will have a deep understanding of performance marketing, strong analytical skills, and a proven track record of driving ROI through data-driven campaigns.

Key Responsibilities:

• Strategize, plan, and execute PPC campaigns across Google Ads, Bing, and other platforms
• Develop and manage large-scale ad budgets efficiently
• Conduct keyword research, A/B testing, ad copywriting, and landing page optimization
• Monitor campaign performance and provide actionable insights using Google Analytics and other tools
• Lead and mentor a small team of PPC/marketing executives
• Coordinate with content, design, and sales teams to align PPC efforts with business goals
• Stay updated with latest trends, algorithms, and ad platform updates

Requirements:

• 7–8 years of hands-on experience in managing PPC/Google Ads campaigns
• Proven experience in budget management and ROI-focused advertising
• Expertise in Google Ads, Google Tag Manager, Google Analytics (GA4)
• Strong understanding of conversion tracking, retargeting, and funnel optimization
• Excellent analytical and reporting skills
• Experience managing or mentoring a small team (preferred)
• Google Ads certification (preferred)

2. PPC Executive – 4-5 Years Experience

Position: PPC Executive
Experience: 4–5 Years
Department: Digital Marketing
Type: Full-time

Job Summary:

We are seeking a detail-oriented and proactive PPC Executive with 4–5 years of experience to manage and optimize our paid advertising campaigns. The ideal candidate will have a strong command over Google Ads and a passion for delivering measurable results.

Key Responsibilities:

• Set up, manage, and optimize PPC campaigns on Google Ads and related platforms
• Perform keyword research, competitor analysis, and ad copy creation
• Track campaign performance and report on key metrics (CTR, CPC, CPA, etc.)
• Optimize bids, budgets, and targeting strategies to improve ROI
• Collaborate with design and content teams to create high-converting landing pages and creatives
• Assist in generating performance reports and insights for ongoing improvement

Requirements:

• 4–5 years of hands-on PPC/Google Ads experience
• Solid understanding of paid search campaign structure and bidding strategies
• Familiarity with Google Analytics, Google Tag Manager, and UTM tracking
• Strong attention to detail and analytical thinking
• Ability to manage multiple campaigns and meet deadlines
• Google Ads certification (preferred)Role & responsibilities

Preferred candidate profile