PPC / Google Ads / Digital Marketing Expert

Peoria Builds is looking for a PPC / Google Ads / Digital Marketing Expert to manage and grow our online marketing campaigns and generate high-quality leads for our RMC and construction business.

The ideal candidate should have hands-on experience in Google Ads, PPC campaign management, lead generation, conversion optimization and digital marketing analytics.

Key Responsibilities

• Plan, create and manage Google Ads Search campaigns.
• Manage PPC budgets and optimize campaigns for maximum ROI.
• Conduct keyword research and competitor analysis.
• Create and optimize ad copies, extensions and landing pages.
• Manage location-based campaigns targeting Hyderabad and surrounding areas.
• Generate qualified leads for RMC and construction projects.
• Track calls, enquiries, forms and other conversions.
• Monitor CPC, CTR, conversion rate, cost per lead and campaign performance.
• Identify negative keywords and reduce irrelevant/wasted traffic.
• Perform A/B testing of ads and landing pages.
• Analyze campaign performance and prepare regular reports.
• Manage Google Analytics and Google Tag Manager tracking.
• Work on SEO, social media and other digital marketing activities as required.
• Develop strategies to improve online visibility and lead generation.
• Coordinate with the sales team to improve lead quality and conversions.

Required Skills

Google Ads | PPC | SEM | Google Analytics | Google Tag Manager | Keyword Research | Lead Generation | Conversion Tracking | Landing Page Optimization | SEO | Digital Marketing | Campaign Optimization | Remarketing | Performance Marketing

Candidate Profile

• Hands-on experience in PPC/Google Ads.
• Strong understanding of Google Ads campaign structure and optimization.
• Experience generating leads through paid advertising.
• Experience with local/service-based businesses is preferred.
• Strong analytical and problem-solving skills.
• Ability to manage campaigns independently.
• Good understanding of conversion tracking and performance metrics.
• Knowledge of Meta Ads, SEO and other digital marketing channels will be an advantage.

Preferred Experience

Candidates with experience in construction, RMC, real estate, building materials, infrastructure or other lead-generation businesses will be preferred.